Projects: UK Real Estate Firm Goes Paperless With Shopfront Listings February 3, 2016 by Dave Haynes Real estate firms putting screens in street-side windows is not new, but I’m not sure I’ve seen a spin on it like this letting agent (apartment rentals agency) in London. Kings Lettings’ new office in Shepherds Bush has a couple of high-bright 55-inch Samsung smart sign panels in the window, but each has a trio of …
Projects: Nestle’s Digital Accelerator Center In Dubai February 2, 2016 by Dave Haynes Food giant Nestle has something called DAT (Digital Acceleration Team) centers in key offices globally – facilities designed to monitor consumer attitudes about their brands using social media and data visualization, and also train and energize staff from other offices. A new DAT has gone live at a Nestle office in Jebel Ali, in the …
Projects: Printer Duggal Drives Digital-Centric Audible Holiday Party January 28, 2016 by Dave Haynes Most print companies, big and small, have struggled to transition from traditional to digital, but New York-based Duggal is a good example of one that is doing a lot more than just converting lightboxes to LCD digital posters. Consider the project Duggal just did with Audible, the audio book company owned by Amazon. The holiday party …
Projects: Risotto Ball Sales Explode After UK Chain Adds Digital Menus January 28, 2016 by Dave Haynes So first – there are fast food stops for risotto balls? Second, if you market them using digital menus, sales may get a very nice bump. That’s what happened last fall for London, UK risotto ball specialists, Arancini Brothers, when the chain converted traditional menu posters to digital displays. UK-based digital signage company Eclipse Digital …
DSE Announces Apex Digital Signage Project Awards Finalists January 27, 2016 by Dave Haynes Digital Signage Expo has released its finalists for DSE 2016 APEX Awards, which highlight great project work from the previous year. It looks like a good bunch, and the numbers of entries was reasonably high (I don’t know why more companies don’t “get” the marketing value of awards). Only nine entries for food and bev …
Navori Powering Massive 20K+ Tablet Ad Network In Saudi Arabia Taxis January 25, 2016 by Dave Haynes The Swiss signage software firm Navori has a monster rollout underway in Middle Eastern countries, using its on-premise QL management and play-out software on tablets installed as media screens in some 20,000 taxis, with another 30,000 to come. It would have to be one of the larger signage and digital OOH rollouts out there, and …
Projects: Westgate Las Vegas Switches On World’s Largest LED Video Wall January 22, 2016 by Dave Haynes What’s being touted as the world’s largest LED video wall has been plugged in and fired up inside the “Superbook” room at the Westgate Las Vegas Resort & Casino, aka the old Las Vegas Hilton. The curved beast is 20 feet tall and 220 feet wide, and uses 1,640 2.5mm Christie Velvet LED tiles. The wall …
Projects: Twisting LED Sculpture Makes Waves In Houston Skyscraper January 7, 2016 by Dave Haynes Just stumbled across this now three-year-old project in a Houston, Texas office tower. The owners of 2 Houston Center wanted to spruce up the lobby of the 1970s skyscraper, so they commissioned Spanish multimedia artist Daniel Canogar to create what turned into “Waves” – a giant, suspended motion media sculpture made using more than 600 …
Projects: Digital Drives Happier Holiday Travel At Toronto’s Pearson Airport December 28, 2015 by Dave Haynes Traveling through airports during the Christmas holiday period can suck the joy out of just about anyone – between line-ups, delays, many more rookie travellers than normal and general mayhem. So the people at Toronto’s Pearson International Airport put together an on-premise Happier Holidays campaign that uses temporary digital displays, among several tools, to inject some fun. …
Projects: GE Aviation Opens Tech Experience Center In Dubai December 22, 2015 by Dave Haynes Here’s a look inside GE Aviation’s new Middle East Aviation Technology Center, which opened last month in the Dubai Airport Free Zone area. The facility – in one of those parts of Dubai where foreign companies are encouraged to set up shop – is there to support customers and help them optimize aviation operations in the region, …
