Chinese Beauty Brand Nu Skin Fills Shenzhen Flagship With Digital Screens January 22, 2019 by Super User This is a very ambitious, digitally-rich flagship store for Chinese health and beauty brand Nu Skin, opened recently in Shenzhen. Toronto-based Shikatani Lacroix Design (SLD) worked with consulting firm MetaThink to build a store intended as an experience center that reflected the company’s story and brand culture, and showcased products. The store has more than 50 screens in a …
Nike’s House Of Innovation In NYC Great On Experience, Terrible On Screens January 16, 2019 by Super User When I was at the NRF show this week in New York, I bumped into numerous industry friends – some who encouraged me to get away from the exhibit venue and head over to the new-ish Nike “House of Innovation” flagship on 5th Avenue. It was mind-blowing, I was told. So I grabbed an Uber …
Projection-Mapping; Video Wall Turn Airport Garage Walkway Into Stunning Display For Genesis January 9, 2019 by Super User This is a very nice, inventive projection-mapping job done at Toronto Pearson Airport for the lux vehicle, the Genesis. BIG Digital, a Toronto solutions provider that kinda sorta specializes in temporary digital signage displays, put together a custom exhibit along one of the walkways in from the parking garage to Terminal 1, the one Air …
New Digital OOH Screens On London Tube Seem To Miss Creative Opportunity January 2, 2019 by Super User The media people have to sell it, and the content creatives have to develop it. Which is maybe why the new digital screens in the escalator wells of London’s famed subway system seem to be missing an opportunity. The old display panels were replications of posters that stair-stepped up and down the escalator side walls, …
New Istanbul Airport Goes Big On Direct View LED, LCD Smart Signs December 18, 2018 by Super User The new Istanbul Airport in Turkey, which is opening in phases, has almost 700 Samsung LCD and LED displays, with the direct view LED encompassing more than 1,000 sq. meters of visual space. The centerpieces of the install are two giant 193-sq. meter LED screens at the international departure gate, near the hotel area and …
Fails, Everywhere Digital Signage Fails December 17, 2018 by Super User Digital signage is so common now in retail and public spaces that I don’t tend to notice screens as much as I did for many years, when it was interesting to see what early adopters are doing. Now I tend more to notice stuff that isn’t right – because it sends the wrong message and …
Chinese LED Firm Marketing A Version Of That Failed Times Square Shape-Shifting Screen December 17, 2018 by Super User One might have thought the shape-shifting LED display that Coca-Cola put in Times Square was such a disaster, as innovations go, that the market for such a product was created and killed in a matter of weeks. But while the Coca-Cola screen’s way-too-many moving parts have been rendered static, there are companies out there marketing …
Rome’s Airport Has Shape-Shifting LED Ad Chandelier December 13, 2018 by Super User Anything with moving parts has risks, but using programmed hydraulic arms and LED screens inside and airport is way, way, way less trouble-prone and risky than something with thousands of sync’d, ever-moving bits on an outside display. That’s why comparing this install to the doomed Coca-Cola display in Times Square isn’t all that relevant. This …
Video: LAX Int’L Terminal Gets Content Refresh For Iconic Digital Signage Install December 13, 2018 by Super User The LAX International Terminal digital experience is a few years old now, but to the credit of the airport and JC Decaux, which has the media concession for the airport, the content is being refreshed. This is a loop showing the content being developed for the seven big display elements in the post-security part of …
Here’s The Judge List For This Year’s Global Digital Signage Awards December 12, 2018 by Super User The 2019 Finalist list of companies was issued Monday for the global Digital Signage Awards, and as head judge I want to thank all of the other industry people – from around the world – who very kindly donated their finite time to review submissions, score them, and help identify the best of the best. The …
