Projection Mapping Finds New Application On Event Dining Tables January 31, 2019 by Dave Haynes Projection mapping from above on to dining tables is a concept that’s been kicking around for a few years, as a novel twist for a restaurant. But it is not exactly something one sees all over. A new company called WeMapping is hoping to make that concept much more widespread – and is wisely, I …
LA Office Tower Video Walls Light Up To Support Rams’ Super Bowl Appearance January 29, 2019 by Dave Haynes The LA-based design studio StandardVision collaborated with the LA Rams NFL team to develop content celebrating the team’s season and its appearance in Sunday’s Super Bowl game, against the New England Patriots. The company produced huge video banners that are now running at at the US Bank Tower (633 Hope Pl, Los Angeles, CA 90071) and One …
JCDecaux Working With French Telecoms To Add Smart Cities Small Cells To Shelters, Kiosks January 28, 2019 by Dave Haynes Traditional digital out of home street furniture units – like transit shelters and free-standing digital kiosks – are increasingly becoming hubs for smart cities, and the biggest outdoor media company on the planet is making is adapting with a new initiative in its home country, France. JCDecaux has announced that it is providing support for …
New Cruise Ships To Feature Giant 57-Foot LED Walls Showing Live Video Of Surroundings January 25, 2019 by Dave Haynes The Scandinavian cruise line Hurtigruten is building a pair of ships that will feature 57-foot tall LED in a seven-storey atrium area, running live video of the surroundings, as well as pre-planned content triggered by the ship’s location. Hurtigruten is most known for its operations along Norway’s western and northern coast between Bergen and Kirkenes, …
Giant LED Banner Starts Revolving In Famed Kuala Lumpur Mall January 25, 2019 by Dave Haynes This is what’s touted to be the world’s largest double-sided LED display, a revolving ad banner in a six-storey shopping mall at the base of the famous Petronas twin skyscrapers in Kuala Lumpur, Malaysia. The banner is a 4.7mm pixel pitch, 19-foot wide by 33.5-foot high NanoLumens screen that rotates 359 degrees (I’m guessing it rotates …
Santiago’s Subway Rolls With Smart Stations, Data-Driven Screens January 24, 2019 by Dave Haynes This is an information-rich digital sign on Chile’s Santiago Metro. It runs ad messaging and educational messages, but what I like is the amount of detail in the train status messaging. The city’s transit system is using DENEVA, the transit-focused digital signage system developed by Spain’s ICON Multimedia. The project, says the company, includes 18 “smart stations.” DENEVA platform enables …
Chinese Beauty Brand Nu Skin Fills Shenzhen Flagship With Digital Screens January 22, 2019 by Dave Haynes This is a very ambitious, digitally-rich flagship store for Chinese health and beauty brand Nu Skin, opened recently in Shenzhen. Toronto-based Shikatani Lacroix Design (SLD) worked with consulting firm MetaThink to build a store intended as an experience center that reflected the company’s story and brand culture, and showcased products. The store has more than 50 screens in a …
Nike’s House Of Innovation In NYC Great On Experience, Terrible On Screens January 16, 2019 by Dave Haynes When I was at the NRF show this week in New York, I bumped into numerous industry friends – some who encouraged me to get away from the exhibit venue and head over to the new-ish Nike “House of Innovation” flagship on 5th Avenue. It was mind-blowing, I was told. So I grabbed an Uber …
Projection-Mapping; Video Wall Turn Airport Garage Walkway Into Stunning Display For Genesis January 9, 2019 by Dave Haynes This is a very nice, inventive projection-mapping job done at Toronto Pearson Airport for the lux vehicle, the Genesis. BIG Digital, a Toronto solutions provider that kinda sorta specializes in temporary digital signage displays, put together a custom exhibit along one of the walkways in from the parking garage to Terminal 1, the one Air …
New Digital OOH Screens On London Tube Seem To Miss Creative Opportunity January 2, 2019 by Dave Haynes The media people have to sell it, and the content creatives have to develop it. Which is maybe why the new digital screens in the escalator wells of London’s famed subway system seem to be missing an opportunity. The old display panels were replications of posters that stair-stepped up and down the escalator side walls, …
