Nordic Hotel Operator Evaluating Transparent LCD-Driven AI Avatars To Handle Check-ins And Guest Questions December 30, 2024 by Dave Haynes A hotel operator in Scandinavia is evaluating one of those life-sized transparent LCD display systems and an AI-driven avatar to check in guests when no front desk staff is around to process registration and hand over room access cards. The AI greeter was first launched last month at the Aiden by Best Western Lolland hotel …
One Of The Bigger Outdoor LED Displays In Germany Just Went Up, Attached To A High Rise With Velcro December 20, 2024 by Dave Haynes We are well past the days of getting excited or intrigued about big displays being attached to the sides of buildings, as that sort of thing is now commonplace, but this DOOH installation in Dusseldorf, Germany is interesting because of how engineering factored in. The new 70 square meter display is on the top of …
Experiential In Airports Is Not Just About Big Dollar Creative: Exhibit B December 19, 2024 by Dave Haynes Here’s the second post about very different approaches to experiential digital signage at a big airport that don’t have six-figure creative attached to the jobs – in this case, a big preview screen that lets people know their friends and family are about to squirt out of arrivals and join them. Todd Alan Green, who …
Experiential In Airports Is Not Just About Big Dollar Creative: Exhibit A December 19, 2024 by Dave Haynes Here’s the first of two very different stories about experiential digital signage at a big airport – neither of them having anything to do with big-dollar creative or complicated technologies. Hartsfield-Jackson Atlanta International Airport is, as anyone who has used it will confirm, crazy-busy – with some 286,000 passengers and roughly 2,100 arrivals and departures …
Wallace & Gromit Christmas Show Projection-Mapped On Battersea Chimneys In London December 17, 2024 by Dave Haynes The studio that produces the animated stop motion comedy film series Wallace & Gromit teamed up with arguably the most famous tenant of the renovated and revived Battersea Power Station in London for a holiday season projection mapping show that runs until New Year’s. The Christmas tree projection on two of the building’s iconic chimneys …
Here’s The List Of The 2024 Digital Signage Experience (DIZZIE) Award Winners December 10, 2024 by Dave Haynes The winners of the 2024 Digital Signage Experience (DIZZIE) Awards were announced and handed out Monday in Las Vegas – celebrating a pile of great projects, as well as two great individuals and one dubious and old fella. The big winner was, as often seems to happen, Montreal’s Moment Factory – for its latest work …
Shifting From Chipsets To Vegan Sneakers: London’s LED-Filled Future Stores Gets New Tenant December 6, 2024 by Dave Haynes Intel has moved out and a VERY different brand has moved in to that hyper-ambitious immersive retailing pop-up store in central London. The new short-term tenant at the LED-dominated Futures Stores, on London’s Oxford Street, is the Scandinavian “urban-lux vegan trainer and apparel brand LØCI” – with substantial help and shared branding by the social …
OUTFRONT Deploys 15 Two-Screen Ad Totems In Partnership With Louisville December 4, 2024 by Dave Haynes Digital street furniture gets put on city streets by media companies for the sole purpose, understandably, of hopefully recovering their high capital costs and then making money from ads running on the high-bright display totems. An announcement of a new network on the downtown sidewalks of Louisville, KY reflect how media companies these days have …
UK Grocer Nicely Fits Digital Signage New Store’s Overall Look And Feel December 4, 2024 by Dave Haynes Here’s a modest but well-executed example of how screens can be integrated into a retail design, as opposed to the many examples still popping up of screens just kind of stuck in where they fit or dropped from ceilings. It is at a roadway-side Sainsbury’s grocery that’s tied in with a petrol station, in a …
Drink Marketing Effort In UK Tescos Manages To Put A Big Display, In Front Of A Big Display December 2, 2024 by Dave Haynes This is an in-store interactive marketing campaign that pairs a sampling station with an augmented reality display that makes willing shoppers into one of the two main characters from the new Wicked movies, and the thing that catches my eye most is how this set-up is pretty much blocking out the big, expensive aisle-end display …
