BrightSign CEO Jeff Hastings On The State of Digital Signage And What’s Next For His Media Player Company May 31, 2023 by Super User If you are going to the big InfoComm pro AV trade show, coming up very soon in Orlando, you’ll undoubtedly see a very busy BrightSign stand, and a crowd around CEO Jeff Hastings. I’ve spoken with Hastings a couple of times now for this podcast, but it had been a while … and I wanted …
Ocean Outdoor’s Head Of Insight, Steve Bernard, On Using Neuroscience To Better Understand DOOH Ad Audiences May 24, 2023 by Super User A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network and the audience reach that’s realized. It’s more about math than science. But the UK out of home media company Ocean Outdoor is very much interested in the science of advertising, …
Mark Coxon On Why Integration Giant AVI-SPL Now Has A Focus On Experience Technology May 17, 2023 by Super User AVI-SPL is one of the largest pro AV integrators on the planet, but for the longest time, if I was asked if I knew anyone at that company specifically on the digital signage file, I’d say “Nope.” As far as I knew, and the same for a lot of people involved in digital signage, AVI-SPL …
Luca Gonnelli On How His Italian Agency Spin-Out Algo Uses AI To Automate Videos May 10, 2023 by Super User Tools that fast-track or reduce the costs of video production have been around for many years – often based on templates that can be brought into design software or extended to cloud platforms. These kinds of tools make it possible to produce a professional-looking video spot quickly, or with a newer breed of them, produce …
Sean McCaffrey On How GSTV Reaches And Connects With Consumers At Fuel Pumps And EV Chargers May 3, 2023 by Super User In the early years of digital signage networks – particularly those that were ad-based – operators would often describe how their medium was captive. The proposition was that people stuck doing something – usually waiting – would pass their time looking at a screen. Then smartphones came along, and there went that notion. Except in …
Brett Crossley On How FanConnect Screens Drive Game-Day Experience At Sports Venues April 25, 2023 by Super User There are a lot of screens at sports and entertainment venues, and when it’s possible to buy a 4K TV the size of a bus for a few hundred bucks, team owners and venue operators are having to work harder than ever to compel people to get off their sofas and come to games. Whether …
How COBstr Turns Windows And Glass Walls Into LED Displays April 19, 2023 by Super User Technology tends to improve as it matures. That’s certainly the case with LED displays marketed as being transparent. The first generations looked okay from the front, but the back sides were big metal grid arrays that often looked like hell. That’s improved a lot with newer generations, but the technology now has competition in the …
Wes Nicol Relates How Videri’s Streamlined On-Premise Screen Solution Generates Consistent 30% Sales Bumps April 12, 2023 by Super User If you’ve spent any time in bars and pubs – not me, but I’ve been told – there have always been signs of walls promoting beverage brands. They were neon, or backlit plastic, and they were there to perhaps be the last thing someone sees before a server asks, “What’ll you have?” Imagine if you …
Brad Koerner On How The Display And Experience Future Is Already Here, But Unevenly Distributed March 28, 2023 by Super User Brad Koerner is a Harvard-trained architect who has spent decades looking at how technology affects and defines built environments. He has a specific interest in technologies like lighting and digital displays. An American based now in beautiful Amsterdam, Koerner works with both end-users and technology companies. By his own admission, he’s obsessed by the question …
Ney Corsino On Shifting Nanolumens From Niche To Full-Range LED Display Vendor March 22, 2023 by Super User Nanolumens was an early player in the LED display space – known mainly in its first few years for innovative display products that were super-light, thin and flexible … at a time when just about everything else on the market was heavy, thick and solid. The Atlanta-based company was still pretty much known for that …
