Bravo Media’s David Title Talks About The Merits And Perils Of Ad Stunts like Fake And Faux DOOH Ads August 29, 2023 by Super User We’ve seen a noticeable rise in the last couple of years of visual illusions and other trickery on big digital OOH screens and other surfaces presented as real screens, when they’re not. There’s enough of it that observers have started giving it names, like virtual out of home, Fake DOOH or the one I like …
Tobias Lang Of Lang AG On How Our Understanding Of Screens Is Evolving August 22, 2023 by Super User Germany’s Lang AG is a family-owned and run business that has developed through the years into one of the larger and more influential players in the pro AV market – operating as both a supplier for rentals and staging market, as well as a distributor for systems integrators. The company is run by Tobias Lang, …
Bernd Albl Of Germany’s Umdasch Outlines How A “Store Maker” Approaches On-Premise Digital Signage August 15, 2023 by Super User The Austrian firm Umdasch refers to itself as The Store Makers – designing, building and kitting out retail stores at scale both in Europe and globally. About seven or eight years ago, the company looked at the shifting state of retail and realized that staying relevant meant adding digital to its toolset – a decision …
E Ink’s Tim O’Malley Talks About Where E-Paper Displays Are At, And What’s To Come August 8, 2023 by Super User Lifers in this industry have been watching the slow but steady evolution and maturity of electronic paper products. and are now seeing them get to a state that they start to make sense for certain display applications, while also looking good enough to satisfy marketers. Taiwan-based E Ink is by a large margin the best …
How Italy’s M-Cube Delivers Digital Signage In Luxury Retail Across 100+ Countries August 1, 2023 by Super User Italy’s M-Cube has quietly grown into one of the larger and more pervasive digital signage solutions providers on the planet – with deployments in more than 100 countries globally, across some 60,000 retail stores. It does mainstream retail and QSR, but the sweet and lucrative spot for Milano-based M-Cube is servicing the needs of luxury …
Shane Vega Of Userful On Why The Time Is Now Right For AV Over IP In Digital Signage July 25, 2023 by Super User Using existing network infrastructure has long been talked up as an efficient way to manage and deliver digital signage solutions in large companies, but the concept has been clouded by concerns – like the cost of additional AV hardware and the impact of all that video on the company network. But we now live in …
Loek Wermenbol Of First Impression On How Great Retail Digital Signage Jobs Start With Great Questions July 18, 2023 by Super User Things are changing – and both buyers and sellers are getting more knowledgeable about how to design and execute digital signage projects. But it’s still nice to have a chat with an AV solutions company that resolutely insists on establishing the objectives behind a job before even talking about the technology that might get used. …
How Jim Nista Is Painting “Set It And Forget It” Digital Signage Creative With Nothing But Code July 3, 2023 by Super User When a big LED video wall gets populated with fresh creative, the creatives and the people operating a display are likely going to have a conversation about the size of the finished file and how to move it – because there’s a good chance the rendered file is huge, and not something that can attach …
Francesco Ziliani On How SpinetiX Has Evolved Its Digital Signage Offer To Be SaaS-First June 27, 2023 by Super User The Swiss technology firm SpinetiX has evolved its go-to-market approach through the years – positioning itself much more as a software solutions firm than as a manufacturer of very nice media layout boxes … that also came with software. The company has end-point devices that have been operating flawlessly for years, but to grow and …
Intersection CEO Chris Grosso On Smart City DOOH Networks And Using AI For Ad And Content Targeting June 6, 2023 by Super User The out of home media company Intersection is probably best known as the operator of that network of smart cities display totems – called LinkNYC – on the sidewalks of Manhattan and New York City’s boroughs. But the company has a much bigger footprint around the United States – mainly mass transport systems, but also …
