DSF says it has 150 members already March 2, 2010 by Super User From my firm position on the fence, where I will stay for some time, the score is roughly 420-150 in the tomato-tossing match between the established Digital Signage Association and the fledgling Digital Signage Federation. The latter says it has already signed up 150 companies and individuals since it was formally launched last week. I am not …
Monster Media sets up sales office in Canada March 1, 2010 by Super User The companies that have been dabbling in the projection DOOH media space in Canada now have a pretty substantial competitor in their midst. Orlando, Florida-based Monster Media has hired a guy and established an office in Toronto, with a release this afternoon describing what they do as “full body responsive out-of-home advertising.” John Payne, president of Monster …
More DSE 2010 Impressions February 26, 2010 by Super UserSo the theory was that because I was not going to be chained to a booth, I for once could really have a good look around. Didn’t work so hot. I did indeed see a lot more than usual, but there were a lot of vendors and I ran out of time to have more …
DSE Impressions … so far February 25, 2010 by Super UserDay three at DSE in Lost Wages. On the go for about 20 hours each day so NOT a lot of time to type away. But wifi is now working in the press room, so quickly, here’s what I know and see … Busy show. Lots of people and some booths like Christie very crowded. …
DSE week will be interesting February 21, 2010 by Super User I am packed. Tickets printed. Seat chosen. Insured up the wahzoo because I don’t want to be bankrupted if I get a paper cut. This time last year I think there was a lot of snow on the ground and it had been a looooong winter. This year there is no snow up here and …
PeopleCount packages up quick, OVAB-aware research program for DOOH networks February 19, 2010 by Super User One of the the reasons more audience research is not done in the digital out of home sector is that companies launching or already operating networks are terrified of the costs. Simply put, it’s not cheap if you want to get it done right. But in context, it doesn’t have to be crazily expensive either. …
And then there was the DSF … February 18, 2010 by Super User DailyDOOH broke the news Wednesday morning about Exponation, the people behind Digital Signage Expo, starting up a new trade association for the industry, to be called the Digital Signage Federation. I don’t really know the timing, but it kinda looks like that email leak prompted a release to be either pulled together quickly or moved …
Troop movements June 11, 2008 by Dave HaynesMartin Klett, the longtime VP Operations at Toronto-based ShopCast, left that WalMart TV gig a couple of months ago and has now hooked up as Senior Project Manager at OneStop Media Group, also based in Toronto. Onestop runs the screen network on TTC platforms, as well as screen networks for Sporting Life and Hilton Canada. …
OVAB chair promises guidelines by early summer June 6, 2008 by Dave HaynesThe latest Media Post Digital Outsider has a Q and A with an old post-merger boss, Mike DiFranza of Captivate Network, who talks about where the company has been and where its going. DiFranza is also one of the founders and the current chair of OVAB, and he talked about the much anticipated guidelines the …
CODA breakfast serves up content experts June 5, 2008 by Dave Haynes The Canadian Out-of-Home Digital Association held its second breakfast meeting this morning, this one hosted by Ari Blau of Bell, in one of the big event rooms at the company’s Bay Street building. I wasn’t counting, but I would guess maybe 50 people elbowed their way in to get at the coffee and danishes, and …
