DSA announces industry excellence award winners April 18, 2011 by Super UserThe Digital Screenmedia Association has announced its inaugural Industry Excellence Award winners, honors intended to recognize the best digital signage, mobile and self-service kiosk technology deployments across a variety of vertical market segments. The list below lists the winners and, nicely, provides the backgrounders on what the projects were about and point to videos so you can …
Silos make selling Digital OOH at agencies tough: agency CEO April 18, 2011 by Super UserTim Hanlon, CEO of Velociter, a strategy and investment firm that is part of the Interpublic Group empire, was part of a power panel at last week’s Digital OOH forum in New York. The panel was focused on the agency perspective on Digital OOH and what was needed to drive more activity. While the others …
DOOH4Relief Update: New spot for non-SMS sites April 2, 2011 by Super UserChuck Gose from MediaTile kindly put the word out about the DOOH4Relief effort to some of the company’s corporate communications clients, and we know pharma giant is running a spot on screens at its corporate headquarters. But Gose also mentioned some companies will not be able to run the spots because so many of their …
Next Toronto mixer targeted for May 10th March 30, 2011 by Super UserThe Red Sox are in town playing the Jays a few blocks over, so traffic might be a little messy, but I think May 10th is still as good a date as any for the next Toronto digital signage and Digital OOH industry mixer. It will run at the same place as we did it …
Video: DOOH4Relief spot by Cineplex Digital Solutions March 23, 2011 by Super UserThis is great for a few reasons. 1 – A really nice motion graphics treatment playing off a simple theme. 2 – It is longer and allows time for the call to action to be absorbed. 3 – It will run in movie theatres across Canada before Hollywood movies start, but is ALSO available* for …
DOOH4Relief: Latest available video March 22, 2011 by Super UserThe quality of the creative work coming from companies and individuals – all on a voluntary basis – to help drive donations for Japanese relief has been terrific. This is the latest DOOH4Relief piece, and what’s really interesting here is this is not so much a company as three people collaborating on a piece that …
Two big moments for industry folks March 17, 2011 by Super UserA couple of notes in passing … Bill Gerba, CEO of Wirespring, missed DSE because his wife was threatening early labor/delivery. That’s since happened and the two now have a couple of youngsters. Congratulations! David Weinfeld, who writes Digital Signage Insights and is a colleague in The Preset Group, is getting married Saturday in Philly …
Digital Signage VP Dowell parts ways with LG US March 10, 2011 by Super UserI was going to sit on the news, but it’s now out there that LGE US has parted ways with the guy driving its digital signage efforts – Jeff Dowell. He had been driving the development of a package that distinguished itself in the marketplace from what the other display guys are doing, and I …
A call for lanyards and badge-holders March 9, 2011 by Super UserBased on a lot of feedback from the big Preset Group Mixer in Lost Wages a coupla weeks ago, the Toronto mixer last night featured the amazing new innovation of name tags – with names scrawled with a Sharpie on the $5 “Hello, My Name is …” stick-on your chest things I got at Zeller’s …
And that makes 2,000 posts March 9, 2011 by Super UserI was hoping I could get to 2,000 posts by the start of February, to line up with five years of this nonsense, but alas, it took a few extra weeks. The odometer just rolled over this morning with the mixer post. Onward.
