Ad Age – The push is on for metrics November 20, 2007 by Dave HaynesThe online version of Ad Age had a piece on the weekend about the rapid growth of the digital out of home sector, and the need to get some proper measurement happening. “Double-digit growth means it’s time for organized metrics — no easy feat for a market that includes everything from elevators to urinals,” read …
Cisco's strategy dissected by SearchNetworking November 16, 2007 by Dave HaynesGood piece in the propeller-head online publication SearchNetworking about how Cisco has been putting all the pieces together, including the Tivella acquisition, to dominate the enterprise video distribution market. Several strategic acquisitions indicate that Cisco is setting itself up to become a dominant force in next-generation enterprise IP video applications like digital signage, interactive advertising …
And now for some over-torqued nonsense … November 16, 2007 by Dave HaynesWhat is it in people that makes them turn press releases into giant exclamation marks? ZipCast Changes the Face of Advertising Digital advertising network powerhouse, ZipCast, signs ground breaking partnership with Dynasign as their exclusive technology provider. What makes this deal so remarkable is ZipCast, powered by Dynasign, breaks all the rules of traditional media. …
CDSA is now CODA November 14, 2007 by Dave Haynes Forget the Canadian Digital Signage Association. It is now the Canadian Out-of-Home Digital Association, or CODA. As a guy who spent a bunch of time in Cowtown, I think of CODA as the Calgary Olympic Development Association that built the ski hill where I learned to schuss. If I was sailor on a depressingly limited …
Office lobby network tests well with audiences: Arbitron November 13, 2007 by Dave Haynes Large screens parked in the lobbies of busy office towers go over well with the people who work in those buildings, according to an Arbitron study done for The Wall Street Journal Office Network. The study of some 1,100 business professionals found more than 9 out of 10 people looked at the WSJ Office Network …
The Digital Signage Association? November 9, 2007 by Dave Haynes Not sure what to make of a new association announced this week — the Digital Signage Association. The website says the group is “dedicated to the needs and promoting the interests of companies engaged in digital signage industry. DSA serves as a collective voice for the industry, encouraging effective and ethical business practices, and promotes …
Is Google finally dipping toe in our waters? November 8, 2007 by Dave HaynesAs reported on CNN’s website: As part of a partnership to be announced Wednesday, the online search leader will dispense driving directions at thousands of gasoline pumps across the country beginning early next month. The pumps, made by Gilbarco Veeder-Root, include an Internet connection and will display Google’s mapping service in color on a small …
Loto-Quebec's digital signage drives lottery ticket sales October 27, 2007 by Dave HaynesPOPAI put on a “POPAI University On The Road” session in Montreal the other day, and because I was in town, I was able to sit in and have a listen. There were three good speakers, but the most relevant for me was Francois Bourdeau of Loto-Quebec, a communication specialist there and the very enthusiastic …
Digicurvers adapt code of ethics October 27, 2007 by Dave HaynesWell, I thought I was done with Digicurve and GSBC, now that this ceaselessly entertaining bunch in Thailand has decided maybe they can’t immediately dominate a very crowded digital signage industry and maybe they don’t actually have what was touted scant months ago as the hottest tech stock on the planet. Now the guys are …
SeeSaw research: This stuff works October 24, 2007 by Dave HaynesNetworked ad sales aggregator SeeSaw Networks has released encouraging results of a study it commissioned this summer, looking at the effectiveness of digital signage. There will be people out there who will suggest commissioned research gets the results a paying client needs to see, however the numbers are pretty strong to dismiss. Digital Signage Today …
