Video: DOOH4Relief spot by Cineplex Digital Solutions March 23, 2011 by Dave HaynesThis is great for a few reasons. 1 – A really nice motion graphics treatment playing off a simple theme. 2 – It is longer and allows time for the call to action to be absorbed. 3 – It will run in movie theatres across Canada before Hollywood movies start, but is ALSO available* for …
SeeSaw, DPAA announce tools intended to help DOOH media planning process March 23, 2011 by Dave HaynesSeeSaw Networks has announced what it is calling a new reach and frequency model that calculates media plan audience deliveries across multiple digital place-based media networks. The release is a little heavy on how swell it is, and light on what’s actually being done, but here’s what is laid out: Developing place-based buys through the …
Brazilian network now rivals US-based Captivate as biggest elevator DOOH network March 23, 2011 by Dave HaynesLanguage and distance tends to make me, and a I bet a lot of people in this sector, forget about what’s going on in other parts of the world. Having got my start in Digital OOH getting screens in elevators, I was struck by an OOH-TV post this morning that relayed news of a Brazilian …
Research suggests new nutritional information on menu boards has nominal impact March 22, 2011 by Dave HaynesUS government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus and menu boards, was expected to be a catalyst for growth in the digital menu board sector. The theory was that this information changes as offers change, and digital was a …
Canadian LED board network revived by OOH firm March 22, 2011 by Dave HaynesThe Outdoor Broadcast Network (aka OBN) went down last summer, a victim of a depressed advertising market and a looming need to refresh a lot of expensive LED board technology. “After eight years of running a successful digital out of home business,” said the release, “OBN has made the decision to exit the business of …
Newad confirms Scala as software driving expanded resto-bar screen network March 22, 2011 by Dave HaynesI think Philippe Marchessault, the EVP of Ops at Montreal-based Newad, must have spent something like three years looking over his options for software and hardware vendors for its screen network in Canadian bars and restaurants. I know because we chatted several times and I pointed him in a few directions. After all that due diligence, he …
enVu upping its immersive footprint through large mall operator March 22, 2011 by Dave HaynesStracacache-bankrolled enVu has done a deal to roll out its immersive ad platform to shopping malls owned and operated by CBL & Associates Properties, Inc. Given that the release says the system is already operating in 29 malls, with another 12 to come, the deal did not just happen last week. EnVu’s enSpire does interactive …
Canadian OOH giant Pattison acquires Onestop Media March 22, 2011 by Dave HaynesIf you have been around this space for a while you have probably reached the conclusion, like me, that the exit strategy for a lot of the little guys was to get picked up by a bigger guy. That has just happened with Toronto’s Onestop Media Group, which has been acquired by Vancouver-based Pattison Outdoor …
DOOH4Relief Update: New US and French-Canada ads March 21, 2011 by Dave HaynesWe continue to see some great industry support for the Japan relief effort. Groupe Viva, a Montreal DigitalOOH network operator and digital signage services fiorm, has produced a very nice 30-second spot for the Francophone market in Canada. This follows on an email blast sent around by the Canadian Out of home Digital Association (aka …
Follow the money dep't: Outdoor up 9% in US in 2010 March 21, 2011 by Dave Haynes Research firm Kantar Media has released new figures on US ad spend that show what categories are growing, shrinking or just kinda staying the same. The research shows outdoor grew 9.6% year on year from 2009 to 2010, the third biggest category groth. It does not break down in OOH vs Digital OOH. Poached from …
