Onestop's high school screen network back in discussion April 7, 2011 by Dave HaynesThe digital screen network being pitched by Onestop Media (now owned by Pattison Outdoor) is still under active consideration by the Toronto District School Board, and was the subject of lengthy discussion last night at a board meeting. The board looked at a couple of motions, reports the Toronto Star, concerning the concept to put …
NEC decouples DS management platform from Vukunet; does partnership with DOmedia April 7, 2011 by Dave HaynesNEC Display has gone a long way towards clarifying and advancing its Vukunet offer in the marketplace through a couple of announcements. The free VUKUNET CMS, or content management system, is now the NEC CMS. It still works with the VUKUNET platform, but it’s not part of the Vukunet family. It will now be called …
ABC does media sales deal for 7-11 Digital OOH network April 6, 2011 by Dave HaynesFrom MediaPost: The DO marketplace is continuing to consolidate through new ad sales arrangements. Digital Display Networks reports ABC Regional Sports and Entertainment Sales will become the exclusive ad sales representative for DDN’s 7-Eleven TV network. The exclusive ad sales rep agreement will allow the 7-Eleven TV network to benefit from ABC’s existing client relationships …
DPAA says sector saw 25% revenue growth in 2010 April 5, 2011 by Dave HaynesThe Digital Place-based Advertising Association (DPAA) says number-crunching done by a third-party accounting firm suggests the digital place-based, aka Digital OOH, sector saw revenue growth in the region of 25 points in 2010. The information collected by national CPA firm Miller, Kaplan, Arase came from all DPAA members as well as other place-based ad networks. …
Buffalo jail debuts Captive Ads program March 29, 2011 by Dave HaynesThe Erie County Holding Centre in Buffalo (aka jail) now has a giant HD monitor running ads for defence lawyers and bail bondsmen. The ads, reports the Buffalo News, targets people who have been recently arrested. The Buffalo News cites Anthony N Diina, the head of a company offering digital advertising services to Erie County government, as …
DOOH4Relief Update: Spain involved; ClearChannel pitches in at airports March 28, 2011 by Dave HaynesI got a nice note from Jim Nista at Insteo, the company that put together and is hosting the DOOH4Relief website. A new set of ads has been added to the roster, these from and intended for the Spanish market and its Cruz Roja Espanola. The 19-second spots were produced in portrait and landscape modes. The …
Two weeks after the quake, but DOOH4Relief still needed March 25, 2011 by Dave HaynesIt has now been two weeks since the deadly earthquake and tsunami in Japan, and while the media industry has somewhat moved on to the latest Middle East conflict, and the new season of Dancing with the Stars, the troubles in Japan are still very real, and help will be needed for a long time. …
Battery-powered displays and kiosks cut the cord March 25, 2011 by Dave HaynesChester Niziol had me up to the Toronto-area R&D digs of one of his companies, ideaLAB, something like a year ago to show me a prototype of a display he was working on that ran off nothing but batteries for a full business day. It was a little bulky and prototypey (invented word), but I …
Muzak sells to Mood Media in $305M cash deal March 24, 2011 by Dave HaynesFresh off the news wires comes word that Toronto-based Mood Media Corp. has done a deal to buy Muzak Holdings LLC for $305 million in cash. Fort Mill, S.C.-based Muzak just got out of Chapter 11 bankruptcy last year. “It’s an incredibly complementary acquisition, minute one,” Mood Media Chief Executive Lorne Abony said in an …
Do infomercials make sense for Digital OOH Networks? March 24, 2011 by Dave HaynesrVue has done an intriguing deal with a direct response TV marketing firm – a loftier description for a company that does TV infomercials – to bring those ads to Digital OOH networks. “We, at GIS, always strive to find innovative and effective ways to ‘Reach out to the World’ and are very excited about …