Deadline starting to count down on BlueMaxx digital signage-meets-mobile award April 27, 2010 by Super UserCompanies that are pushing the envelope by using integrated media – like mobile – are being encouraged to tell their story and enter to win the first BlueMaxx Award, a new recognition program developed and sponsored by Stratacache. As disclosure, I was asked a couple of months back to be one of the judges on …
If content is king, where's the Content King??? April 26, 2010 by Super UserThis is such an odd little sector. By the count of Bill Gerba and his company Wirespring, there are some 330 firms out there peddling some form of Digital Signage software platform. Let’s be conservative and say each of those platforms has at least 20 clients. That’s more than 6,500 networks that are running anywhere from …
New digital signage user group and forum established; organizer hoping for pitch-free zone April 25, 2010 by Super UserThere have been a few stabs here and there at trying online discussion forums on digital signage and DOOH, and I think it’s is entirely fair to say none of them have caught on. There are a few things that stall them … They look like ghost towns when people come across these forums in …
DSE asking speakers to figure out what they'll talk about 10 months from now … good luck with that April 23, 2010 by Super UserIn an industry that is changing rather quickly, it’s a little curious to see a trade show calling for presentation proposals now for an event that opens 10 months from today – but that what Digital Signage Expo is doing. The deadline to get proposals in is mid-June – 8.5 months out. If you make the …
Kioskcom/Digital Signage Show wraps up April 17, 2010 by Super UserCompared to my visit here in February, this Las Vegas trip has been remarkably well-behaved – punching out one night before 11 pm (major record) and keeping over-indulging to a minimum. Despite that I have not had the time or energy to crank out posts. I did the “What? Huh?” thing when somebody mentioned Europe’s …
A patent on SaaS digital signage? (updated) April 9, 2010 by Super UserUPDATE: I got a note back from Mike Strand providing some background … Yes, lots of years and dollars to get the patent through. It is actually my first completed patent, so I’m kind-of new to all this and all the benefits. Yes, the patent is really quite broad which is quite amazing to have …
Onestop one-ups DOOH competitors in frozen north – gets networks running right inside media planning agencies April 8, 2010 by Super UserWhen I first fell into this sector about 11 years ago, my new masters at the Elevator News Network had already been installing their screens in several Toronto buildings that were not primo office towers and not obvious choices. But what they had inside were ad agencies, and THIS was a way to get the …
Co-op marketing dollars fund casino digital wayfinding project April 8, 2010 by Super UserI knocked out a release yesterday for an integration/consulting company in Las Vegas called Core Technology, run by some guys I know. I try not to use this blog to just relay PR from clients, and I definitely don’t want to compete with the blogs and trade pubs that kindly work with my releases. But this …
New nutrition labeling requirements could drive growth in digital menu boards March 30, 2010 by Super UserWith local authorities raising various stinks about digital billboards and stopping some of those plans in their tracks, it’s nice to see some government rules and regs that have the potential to drive growth in this sector. Myles Mjolsnes of WAND Corporation, a Minnesota POS vendor that has expanded in to digital signage, sent out …
Muzak & YCD: Evidence of the sales cycle March 29, 2010 by Super UserI was chained to a booth two years ago at DSE, when three guys wandered up and told me they were from Muzak and looking to expand their operations into video. Music they really knew, video … not so much. It was Jon Luther and a couple of consultants. A year ago they had a small …
