NEC’s VUKUNET Hiring Digital OOH Media Salespeople March 1, 2012 by Dave Haynes When NEC Display announced VUKUNET in Nov. 2009 the company rather boldly planned to get into the ad media sales business, with media pros carrying Vukunet cards doing the rounds at agencies. That changed, and VUKUNET evolved into more of an enabling technology that other media sales people could use – the idea being the VUKUNET player/agent/thingie …
Pro AV Giant Extron Bails On Infocomm, ISE February 28, 2012 by Dave Haynes I don’t know the AV sector to pass much judgment, but found it interesting to read that pro AV electronics giant Extron is pulling out of its industry’s two biggest trade shows. After serious reflection and review, says president Andrew Edwards, I have decided to make a significant change to our tradeshow schedule. Effective this …
CODACAN Names New Board, New Strategic Plans February 28, 2012 by Dave Haynes The Canadian Out-of-Home Digital Association (CODACAN) had its Annual General Meeting last week, electing a new slate of Directors and signing off on plans to build up the organization and industry profile in 2012. The new Board is Bruno Pupo of LG Electronics, John Brosseau of Consumer Media Solutions, Haroon Mirza of Intel, Joe Cotugno …
signagelive Partners With Data Host Giant Rackspace February 28, 2012 by Dave Haynes The term cloud has entered the mainstream and applied to pretty much anything that uses the intertubes to communicate. You could argue any networked digital signage platform is cloud-based, I suppose. But when I think of a cloud-based platform, I think in terms of shared servers – somewhere else – that provide resources, software, and …
STRATACACHE Teams With Merchandising Giant RockTenn February 27, 2012 by Dave Haynes STRATACACHE CEO Chris Riegel and his guys have worked a very nice deal with the largest in-store display fixture company in North America to drive the use of retail digital signage and STRATACACHE’s very clever transparent transparent LCD chiller and cabinet displays. RockTenn Merchandising Displays is the big boy in this space by a factor …
UK Charity Using Face Pattern Detection To Serve Digital OOH Ads By Gender February 21, 2012 by Dave Haynes Here’s an interesting twist on the whole gender/facial pattern detection thing for digital OOH advertising. The BBC has a news piece up about a digital OOH street furniture campaign that started today for the charity Plan UK. In a trial, a transit shelter located on London’s busy Oxford Street a sensor is scanning for female face patterns looking …
YCD In Strategic Partnership With Major Analog Sign Firm February 17, 2012 by Dave Haynes Every time I write something about the printing industry and the ongoing absence of digital signage vendors at their trade shows, I get responses about how the two businesses are too different and the analog print guys are Luddites, and so on and so on. And every time, I sit there and think, “But … …
DSA Extends Awards Entry Deadline February 13, 2012 by Dave Haynes This doesn’t strike me as a master stroke of timing – smack in the middle of a series of major trade shows for vendors – so it is not a big surprise the Digital Screenmedia Association has had to extend the nomination window for its Industry Excellence Awards. Due to the response and number of requests …
Details: Preset’s DSE Mixer Registration Is Tomorrow February 8, 2012 by Dave Haynes So … tomorrow is registration day for the 2012 version of the The Preset Group DSE Mixer, featuring the Bridgestone Halftime Show with Madonna and the Geico pig that screams “Wee Wee WEE!!!” Here’s the deal. There are 300 spots, a percentage of those already allocated to sponsor invitees and to Pat Hellberg’s private security team and …
Company’s New Up-Time Service Seems To Just Keep Up With Industry Joneses February 6, 2012 by Dave Haynes Retail marketing agency/digital signage software vendor and consultancy John Ryan has announced the launch of a bank-centric digital signage monitoring application designed to maximize up-time. The company is calling its service very different, but apart from the technical details about how things happen, I’m not sure what’s actually distinct here from what’s pretty common among …
