Adcentricity releases latest DOOH outlooks and market reviews February 17, 2011 by Super UserThere is a pile of good information and insights in the latest Adcentricity resource guides released today and available to anyone interested. It’s smart marketing and also speaks to the unselfish notion of helping raise the industry through sharing and distributing information. The company, which positions itself now as a location based digital ad network …
DSA marks year with new name, merger and CETW partnership February 17, 2011 by Super UserIt has now been a year since the established order of the digital signage sector was shaken up with news of the Digital Signage Federation. Very suddenly, there were two opposing organizations competing for the hearts and minds of companies and individuals active in this sector. I asked the heads of the two organizations if …
DSF's chair looks back at first year February 17, 2011 by Super UserIt has now been a year since the established order of the digital signage sector was shaken up with news of the Digital Signage Federation. Very suddenly, there were two opposing organizations competing for the hearts and minds of companies and individuals active in this sector. I asked the heads of the two organizations if …
LocaModa adds more social integration muscle with 4.0 release February 16, 2011 by Super UserLocaModa has released version 4.0 of its mobile and social media integration platform for digital signage and Digital OOH companies, featuring a streamlined process that allows network operators, agencies and brands to deliver place-based versions of Twitter, Facebook Places and Foursquare. Features in 4.0, timed no doubt to demo at DSE next week, include: Twitter …
Newad adding 550 new screens in Canada, 3,500 over next three years February 15, 2011 by Super UserMontreal’s Newad finally pulled the trigger on its digital expansion plans, announcing today an $8 million investment in digital screens it will be rolling out across Canada over the next three years. Newad has had digital screens going back more than a decade, and already had several hundred out in the marketplace, but I know …
Gas pump TV news: one network merges, another expands February 14, 2011 by Super UserA couple of pieces of news from the gas pumps of America – at least those that have screens on them. Word came out this morning that Outcast Media and PumpTop TV, which has DOOH networks at gas stations and c-stores, is merging with the Health Club Media Network, which has screens in guess where. The …
Phoenix sports teams see revenues in big DOOH boards February 14, 2011 by Super UserA couple of pro sports teams see big LED boards as the answer to driving revenue and life into the district where theiur venues are located. The Phoenix Suns and Arizona Diamondbacks want to use big ad boards that hint at Times Square to pump more life and money into the city’s downtown sports and …
Has AT&T entered hyper-local Digital OOH business? February 13, 2011 by Super UserThe companies that for decades built their business around selling display ads into “yellow pages” phone directories have always seemed like a pretty good fit for selling hyper-local advertising on Digital Out Of Home networks. They are deeply experienced in selling ad space to businesses that don’t otherwise advertise, and dealing with the baggage that …
DSA announces new digital signage awards program February 10, 2011 by Super UserThe Digital Screenmedia Association has announced it is launching an industry awards program – with the honors to be handed out at the CET World show this spring in San Francisco. The DSA’s executive director, in a blog post on the DSA site has wisely got out ahead of this and proactively posed and answered …
Stratacache and Microsoft team up on hyper-efficient embedded media player February 9, 2011 by Super UserMicrosoft has pushed out a release that suggests it is getting deeper into the digital signage sector, having worked with Stratacache to develop the software image for a media player aimed squarely at the retail sector. The Stratacache Spectra S-200 Series 2 media player was configured to run on Windows Embedded Standard 2009, and using just …
