Drone Show Turns To Disaster in China October 14, 2025 by John Berkovich What was meant to be an aerial ballet of drones and fireworks became a nightmare. In Liuyang, Hunan Province, China, officials launched a drone-fireworks spectacle titled “October: The Sound of Blooming Flowers.” Instead of ethereal light patterns, hundreds of drones malfunctioned shortly after takeoff – spiraling out of formation, crashing mid-air, and in some cases …
Dutch Media Museum Goes Paperless with Philips E-Paper Displays October 13, 2025 by John Berkovich The Beeld & Geluid media museum in Hilversum, near Amsterdam, has replaced many of their printed posters with e-paper displays. Battery-powered 25-inch Philips Tableaux screens now stand on wooden mounts in front of the museum’s colorful glass façade and throughout the media archive, taking the place of traditional poster stands. The new e-paper screens show …
F1 Arcade to Open Flagship Venue at Caesars Palace in Las Vegas October 13, 2025 by John Berkovich Formula 1’s social-gaming and hospitality brand, F1 Arcade, is bringing its largest U.S. venue to the Las Vegas Strip this week. The two-level, 21,000-square-foot attraction will open inside The Forum Shops at Caesars Palace, offering guests a mix of high-energy racing simulation and upscale dining overlooking one of the world’s most famous boulevards. Developed by …
Radio City Music Hall Upgrades to Sphere Immersive Sound Technology October 10, 2025 by John Berkovich New York City’s Radio City Music Hall is entering a new era of performance with the installation of Sphere Immersive Sound, the advanced audio system developed for The Sphere in Las Vegas. When it debuts during the 2025 Christmas Spectacular Starring the Radio City Rockettes, the venue, nearly a century old and with a capacity …
Juici Patties Adds Drive-Thru Signage at Drax Hall, Jamaica October 10, 2025 by John Berkovich Juici Patties has rolled out its first drive-thru digital signage system at its new Drax Hall location in St. Ann, Jamaica. The installation, supplied by Main Event Entertainment Group and built around Peerless-AV’s outdoor digital menu board, marks a step toward modernizing operations for the island’s largest patty franchise. Operated by Golden Grain Baking Company …
Adidas Lights Up The Sphere in Las Vegas to Launch Trionda – Official Ball for FIFA World Cup 26 October 10, 2025 by John Berkovich On October 3, Adidas unveiled Trionda, the official match ball for the FIFA World Cup 26. To promote the launch, Adidas picked an iconic spot perfect for showing off a soccer ball: the Sphere in Las Vegas. On October 3, a teaser ran there that got every soccer fan’s heart racing. The Sphere was transformed …
Love’s Drives Into Retail Media With Launch of Love’s Media Group October 9, 2025 by John Berkovich Love’s Travel Stops has entered the retail media landscape with the launch of Love’s Media Group, a new advertising network built to reach professional drivers and travelers across America’s highways. The Oklahoma City–based company says the platform unifies its physical and digital touchpoints into a single, nationwide network that follows customers throughout their journey – …
Screenverse Acquires Perpetual Media Tech to Power Video Monetization Across DooH Networks October 9, 2025 by John Berkovich Screenverse has acquired the core technology assets of Perpetual Media. This move strengthens its position as a bridge between DooH and the broader digital video ecosystem. The acquisition includes Perpetual’s proprietary prDooH software, U.S. patents, and integration rights – all of which are focused on enabling programmatic video delivery across DooH environments. Screenverse reportedly manages …
Former OoH Veteran Launches Utah’s First Drone Pressure Washing Service October 8, 2025 by John Berkovich A Utah, USA-based start-up is taking pressure washing airborne. Helmski Pressure Washing, founded by OoH industry veteran Mike Helm, has launched the region’s first commercial drone pressure-washing service, designed to clean hard-to-reach exteriors on tall buildings, rooftops, signage, and other structures – without the need for scaffolding or lifts. The company’s aerial cleaning system uses …
Deel Media Partners With Nexmosphere on Sensor-Driven Retail Media October 8, 2025 by John Berkovich Deel Media, based in Roswell, Georgia, USA, has partnered with Netherlands-based Nexmosphere to integrate sensor technologies into its retail media platform, combining interactivity, shopper engagement, and audience measurement. The collaboration gives Deel access to a broad set of interoperable sensors, enabling retailers to link physical products with dynamic digital content and gather actionable customer data. …
