Cadbury’s Heroes Outdoor Campaign Delivers Record-Breaking Result October 17, 2025 by John Berkovich Cadbury’s latest Heroes outdoor campaign has achieved a record 5.9 Stars on System1’s Test Your Ad platform — the highest score ever awarded to an out-of-home advertisement. The advertisements show a series of chocolates from Cadbury’s Heroes collection rebranded with the names of iconic pop culture figures. Two creatives, Pride and Prejudice and Queen, earned …
LG Simplifies Hybrid Collaboration with Express Install Teams Rooms Kit October 17, 2025 by John Berkovich LG Electronics USA has launched the “Express Install” video conferencing solution for Microsoft Teams Rooms, combining an LG 4K UHD display, Jabra PanaCast 50 video bar, and Salamander Designs Acadia tabletop stand in one package designed for deployment in under 90 minutes. The system aims to accelerate meeting room upgrades without wall drilling or complex …
Outfront and AWS Partner to Bring AI Workflows to Out-of-Home Advertising October 17, 2025 by John Berkovich OoH media owner Outfront and Amazon Web Services (AWS) have announced a partnership to modernize how agencies plan and buy out-of-home (OoH) advertising. The collaboration will use AI-enabled workflows to let planners query inventory, execute buys, and measure performance through natural-language interaction. The initiative brings OoH into closer alignment with digital media operations, enabling end-to-end …
Creative Realities Doubles Size with Acquisition of Cineplex Digital Media October 16, 2025 by Florian Rotberg Creative Realities (CRI) has taken a major step in reshaping its business by acquiring Cineplex Digital Media (CDM) in a deal valued at roughly USD 50 million (CAD 70 million). The all-cash transaction significantly expands CRI’s reach beyond the U.S. and doubles its operational scale, marking one of the most notable consolidation moves in the …
Korea’s Cities Race to Build Their Own Times Squares October 16, 2025 by John Berkovich South Korea’s skyline is entering a new era of light. Cities across the country are competing to build “Korean Times Squares” — large-scale digital districts designed to fuse culture, commerce, and technology through immersive LED media. As reported by The Korea Times and covered by invidis in its article “DooH: New Times Squares for South …
Glass-Media and Samsung Partner on Re-Usable Signage Built for Rapid Deployment October 16, 2025 by John Berkovich Dallas-based Glass Media has engineered a new digital signage line using Samsung’s commercial-grade displays and a modular housing that is designed for repeated use and upcycling, called “Fibrecraft.” The product line is positioned as a customizable, sustainable signage solution and is now rolling out across Samsung’s ecosystem in North America. Apart from is modular structure, …
Leyard LED Wall Enhances Emergency Response at Czech Dispatch Center October 15, 2025 by John Berkovich Leyard Europe has supplied an advanced LED video wall to the Emergency Medical Services of the Pardubice Region in the Czech Republic, creating a high-performance command hub for coordinating regional medical responses. The new system, delivered in partnership with Prague-based integrator AV Media, features a 3-by-1.7 meter (9.8-by-5.6 feet) video wall built from 25 Leyard …
Korbyt Expands Digital Signage Portfolio with New Line of Media Players October 14, 2025 by John Berkovich Korbyt has announced a new lineup of digital signage media players designed to integrate with its Korbyt Anywhere content management system (CMS). The series includes the Aries III Fanless Signage Player, Orion 4K Signage Player, and Vega Multi-Zone Signage Player – each built for different performance and management needs. Andrew Gildin, VP of Channel Sales …
Buffalo Launches Smart Curb Pilot to Digitize Downtown Streets October 14, 2025 by John Berkovich The City of Buffalo, New York, USA, is moving forward with Smart Curb Buffalo. This pilot program will introduce real-time digital signage and street-level sensors designed to improve traffic flow, parking management, and emergency communication. Funded through the U.S. Department of Transportation’s SMART Grant program, the initiative marks a significant step in the city’s push …
Kumulus and Brightsign Bring Interactive Storytelling to Svalbard Museum October 14, 2025 by John Berkovich Who says there’s not much to see and do above the Arctic Circle? The Svalbard Museum in Longyearbyen, Norway, has been reimagined as an interactive experience that blends cultural heritage with digital storytelling. The museum, located at 78 degrees North and dedicated to preserving Arctic history, had long relied on static displays. To create a …
