invidis.com and sixteen-nine.net have merged

North Carolina Education Lottery: CDM Rolls Out Digital Signage to 1500+ Retail Partners

CPM wins contract from North Carolina Education Lottery (CNW Group/Cineplex)

Cineplex Digital Media (CDM) will provide partners of the North Carolina Education Lottery state-wide with digital signage solutions. Both parties signed a ten-year agreement, which includes the roll-out of digital menu boards to more than 1,500 select lottery retail partner locations and claim centers across North Carolina. Furthermore, there is opportunity to expand locations throughout …

Tiktok expands Out-of-Phone program with Westfield, Curb, Rockbot

Tiktok meets DooH in Seoul, Korea (Photo: invidis)

The social media “too-fast-for-my-old-brain” video platform Tiktok expands its Out-of-Phone-Portfolio, carrying its content, optimized for mobile watching, in more public DooH networks. The Out-of-Phone program of Tiktok is designed take the opposite route of the “traditional” amplification concept, where DooH campaigns are shown and shared on social media. With Out-of-Phone, brands can now extend their …

Retail Media: Extensive Study Shows Purchasing Impact of In-Store Digital Signage

Cyreen founders Ciril Hofmann, Davide Scheidegger und Benedict Boos (Photo: Cyreen)

German Start-up Cyreen investigated the impact of in-store digital signage for retail media purposes. The result: digital in-store advertising increases the likelihood of customers purchasing advertised products by an average of 8.1 percent. Unlike traditional price promotions, which often lead to delayed purchases, digital signage proved to generate additional purchases and also had a positive …