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Vistar Media Partners with Acxiom to Add Audience Data to DSP

Vistar Media integrates Acxiom's consumer data in its DSP (Image: Vistar Media)

Vistar Media, since January part of T-Mobile Advertising Solutions, has partnered with Acxiom, the Interpublic Group (IPG)-owned customer intelligence company, to integrate Acxiom’s consumer data into Vistar’s demand-side platform (DSP). The integration provides advertisers with access to over 500 audience segments, encompassing demographics, financial behaviors, lifestyle interests, purchase activity, and life stage indicators. The data …

Circle K Mexico Using Digital Signage to Boost Sales and Cut Waste

Circle K Mexico (Image: Pham van Ninh/Unsplash)

Creative Realities has rolled out a proof-of-concept digital signage system at a Circle K Mexico location, marking the convenience store retailer’s first step into dynamic in-store displays. The installation features four promotional screens that run localized seasonal offers, corporate updates, and targeted deals, designed to connect directly with shoppers. By replacing printed signs, the pilot …