JC Decaux Launches Creative Playbook for Boosting Out-of-Home Impact September 26, 2025 by John Berkovich New global research from System 1 and JC Decaux UK underscores how creative quality can dramatically amplify the effectiveness of Out-of-Home campaigns. The Double Take study, spanning seven markets, connects emotional resonance and clear branding in OoH advertising to double the commercial impact for brands. Drawing on System1’s predictive testing of more than 1,000 OoH …
Casey’s Partners With GSTV to Expand Retail Media Network September 26, 2025 by John Berkovich Casey’s, the third-largest convenience store chain in the U.S. with more than 2,900 locations in 19 states, has partnered with GSTV to expand the reach of its retail media network, Casey’s Access. Under the agreement, GSTV will provide a branded video solution for Casey’s fuel dispensers, adding to the company’s retail media inventory. Rollout begins …
Leyard LED Wall Installed at NFCtron’s New Prague Headquarters September 25, 2025 by John Berkovich Payment technology firm NFCtron has added a large-format LED wall from Leyard Europe to the lobby of its new headquarters in Prague. The 3.6 x 2 meter (10.83 by 6.56 feet) installation, built from 36 Leyard VDS cabinets with a 1.8mm pixel pitch, delivers full HD resolution and can display multiple content sources simultaneously. Prague-based …
Streaming Art Brings Calm and Connection to Finnish Care Homes September 25, 2025 by John Berkovich A pilot program in Finland has shown how streaming art delivered through digital signage can enhance the well-being of older adults in long-term care. Conducted by Satakunta Testbed, the trial introduced Artplayer — a platform offering curated visual art and music experiences — into long-term care homes. Artplayer, a Danish digital art provider, streams content …
Front-Projector Market Slumps 24.5 percent in Q2 – But Growth Corridors Emerge September 25, 2025 by John Berkovich Futuresource Consulting’s latest Front Projector Market Report reveals a challenging quarter for the industry, with global shipment volumes declining 24.5 percent year-over-year and market value down 20.5 percent to US$913 million. Behind the headline decline, however, specific sectors are showing resilience. Installation & Large Venue applications grew 11 percent by volume in Q2, propelled by …
Alfalite Secures NATO and U.S. Certifications, Opening Defense and Public-Sector Doors September 25, 2025 by John Berkovich Spanish LED manufacturer Alfalite has obtained both NATO Commercial and Government Entity (NCAGE) registration and U.S. Trade Agreements Act (TAA) compliance, a move that broadens its eligibility for government and defense projects worldwide. Alfalite, based in Huelva, Spain, is now part of a select group of LED display manufacturers holding both TAA and NCAGE Code …
Vancouver Finally Approves Granville Rooftop Screen, Adopts Citywide Framework for Digital Signage September 24, 2025 by John Berkovich Vancouver (Canada) City Council has cleared the way for a new digital wall to be installed above 897 Granville Street. The display will overlook the busy intersection at Granville and Smithe, a prime downtown location that has long been eyed for advertising. The curved rectangular LED wall will measure 7.5 feet (2.44 meters) in height …
Roig Arena Opens with LED Façade in Valencia September 24, 2025 by John Berkovich Spain’s new Roig Arena has opened in Valencia, combining the scale of a 20,000-seat concert venue with some of Europe’s most advanced display technology. The privately funded €400 million (US$428 million) project, backed by Mercadona president Juan Roig, will also serve as home to Valencia Basket(ball) Club. From a digital signage perspective, the standout feature …
Big Outdoor to Deliver Downtown LA’s Largest Digital Display: The Circa Digital Spectacular September 24, 2025 by John Berkovich Los Angeles will soon have a new digital landmark. Big Outdoor has won the RFP to redevelop one of Downtown LA’s most prominent advertising locations into what will become the area’s largest and most advanced digital display – the Circa Digital Spectacular. Set to launch in early 2026, the Circa project will transform the façade …
Wildstone Expands Australian Footprint With Nine Melbourne Billboard Sites September 23, 2025 by John Berkovich The UK-founded OoH investor Wildstone has added nine premium billboard faces across Melbourne, strengthening its position in the Australian market. With its business model, Wildstone challenges the approach of most legacy OoH media owners: Rather than running networks themselves, Wildstone invests in OoH infrastructure and rents it to operators. The company also acquires static billboards and …
