OAAA Releases Updated OpenOoH Taxonomy to Streamline DooH Buying February 11, 2026 by John Berkovich The Out of Home Advertising Association of America (OAAA) has introduced an updated OpenOoH venue taxonomy designed to bring greater transparency and consistency to digital out-of-home (DooH) transactions. The revision responds to market demand for standardized venue definitions that support buying and selling DooH inventory at scale and better integrate OoH into cross-channel media planning …
Mubadala To Take Clear Channel Outdoor Private In USD $6.2B Deal February 10, 2026 by John Berkovich Clear Channel Outdoor, one of the largest OoH advertising operators in the United States, has entered into a definitive agreement to be acquired by Mubadala Capital in partnership with TWG Global in an all-cash transaction valued at USD $6.2 billion. The deal marks one of the most significant North American OoH transactions in recent years …
Ocean Outdoor Launches Creator-Led DooH Offering With Infinitum February 10, 2026 by John Berkovich Ocean Outdoor has partnered with Creator by Infinitum, part of Infinitum Group, to launch an integrated advertising product that combines premium digital out-of-home (DooH) inventory with creator-led social campaigns. Called Ocean Creator, the offering pairs high-profile DooH locations with selected content creators to produce social-first campaigns designed to extend reach beyond the screen. Brands buy …
ABCS Insights Expands Outcomes-Based Media Measurement into Canada February 10, 2026 by John Berkovich ABCS Insights has launched its full-funnel advertising effectiveness solutions in the Canadian market, offering brands, agencies, and publishers an outcomes-driven measurement platform that connects media exposure with business results across the consumer journey. The expansion enables Canadian marketers to measure advertising impact from brand awareness and consideration through to conversion and sales across digital, in-store …
Christie to Divest Broadcast and Professional Video Business to Vista PHX February 9, 2026 by John Berkovich Christie Digital Systems USA has reached an agreement in principle to sell its Broadcast and Professional Video (BPV) business to Vista PHX, Corp., with the transaction expected to close by the end of February. The deal includes Christie’s video processing product lines, including the Spyder, Terra, Phoenix, and Mastering Gateway platforms. The business will operate …
Ross Video Earns Four Best of Show Awards at ISE 2026 February 9, 2026 by John Berkovich Ottawa, Canada’s Ross Video received four Best of Show awards at Integrated Systems Europe (ISE) 2026, reflecting growing industry recognition as the company expands its presence in the Broadcast AV market. In its third year exhibiting at ISE, Ross Video was recognized for its Vertex, Quorum, and NRG platforms, highlighting increased adoption of its broadcast-grade …
Walmart and Amazon to Dominate North American Smart TVs by 2029 February 9, 2026 by Antonia Hamberger Retailers are set to significantly expand their influence in the North American TV operating system (OS) market over the next few years, according to Omdia’s latest TV Design & Features Tracker. Retailer-driven platforms like Amazon’s Fire TV and Walmart’s CastOS are forecast to account for 47% of the region’s TV OS market by 2029, up …
Two New Twin Screens Installed at Midtown Toronto Corner February 6, 2026 by John Berkovich Pattison Outdoor, Canada’s largest Out-of-Home advertising company, has installed two new large-format displays at Toronto’s Yonge Eglinton Centre, upgrading one of Midtown Toronto’s most heavily trafficked intersections with brighter, higher-impact LED advertising. Developed in partnership with Sussex Permitting & Development Group (PDG), the project replaces existing signage with two 14-by-48-foot (approximately 4.3-by-14.6-meter) digital screens, each …
NBC Sports Taps Planar LED Video Walls for 2026 Milan-Cortina Winter Olympic Coverage February 5, 2026 by John Berkovich Planar has been selected by NBC Sports to supply fine-pixel LED video walls for its production of broadcast coverage of the 2026 Milan-Cortina Winter Olympics and Paralympics. The deployment will use Planar’s DirectLight Pro Series LED video walls with a 1.2 millimeter pixel pitch in key studio spaces in Milan, including Studio A and Studio …
Outfront Extends Formula E’s Miami E-Prix Reach With City-Wide Digital Signage Push February 5, 2026 by John Berkovich Outfront Media has been named the Official Out-of-Home Advertising Partner of the 2026 ABB FIA Formula E World Championship Miami E-Prix, activating a city-wide digital signage campaign designed to extend race visibility beyond the circuit. The one-year partnership included large-format digital billboards and transit displays across South Florida, with placements concentrated in and around Hard …
