India free software player Infosignz releases pricing April 28, 2008 by Dave HaynesFledgling Indian DS software player Infosignz has cleverly attracted attention in a crowded field by offering a limited version of its product as free, with the caveat that a fully functional version was coming and it was NOT free. Infosignz has now released that pricing, which shows the price for something with the functionality serious …
OVAB proposes measurement guidelines April 25, 2008 by Dave HaynesThe Out-of-Home Video Advertising Bureau has told the American Association of Advertising Agencies media research committee there are three key factors in measuring digital screen networks: A network’s “gross venue traffic” – which is another way of saying foot traffic, footfall, or how many people darken the doors day to day The ability of ads …
Mixer comes off without police being called April 25, 2008 by Dave HaynesGiven the short notice and the great weather, a smaller but decent crowd for the latest Toronto mixer tonight. We had maybe 20 people, with many of the usual suspects and some new faces, like Jamie Cuthbert from SaiTECH (interactive stations in the auto sector), Greg Cook from TAB Technical Environments (IT) and Russ Morgan …
More consolidation: OnSite buys Boondoggle April 24, 2008 by Dave HaynesOnSite Network has announced a deal to acquire Nevada New Media, the owner of Boondoggle Sports Network, a screen network playing in the same restaurant and bar space. No deal terms were released. The buy almost doubles OnSite’s footprint, to 200 locations in the US, which in relative terms is still teeny. But the plans …
Major screen networks to get Nielsen ratings April 24, 2008 by Dave HaynesA big development out of that one-day industry conference in New York yesterday – word that measurement giant Nielsen is going to start distributing ratings reports on some of the larger place-based video networks in the US. Reports MediaPost (which organized the event): In a move that could bring the kind of structure to the …
More detail on that "free" software from Puerto Rico April 24, 2008 by Dave HaynesGiovanni Collazo, the lead designer behind a free digital signage platform out of Puerto Rico, sent me a link overnight to a Quicktime presentation that runs through the attributes of what is challengingly called s3mer. It has been decades since I took a marketing class, but I suspect somewhere in there was a suggestion that …
Adcentricity closes $3 million finance deal April 23, 2008 by Dave Haynes The deal was cut a couple of months ago, but after all the due diligence stuff got done Adcentricity was able to announce Wednesday a $3 million series A equity financing that will help the founders pay down their tab at Toronto’s Spoke Club. The great majority, however, will go to help expand the year-old …
The marvels of staged photos April 23, 2008 by Dave Haynes I get such a kick out of staged photos in this space. You see this with a lot of small network operators who have images proving (“There, ya see, people ARE watching the damn screens!”) there is indeed an audience. But even monsters like Cisco feel the urge. The poor woman looks utterly delighted to …
Latest Strategy Institute event seems to tone down the vendor nonsense April 21, 2008 by Dave HaynesThe Strategy Institute has been running high-end conferences targeting this space going all the way back to 2004, but I have not been all that interested in going to one for a while because of the way show sponsors can tend to drive the speaker line-up. As I have noted a few times, not many …
Channel M gets new financing completed April 21, 2008 by Dave HaynesOn the heels of a post last week about the challenges of getting investor money comes word in MediaPost that Channel M has completed another round of financing, this time with Intel Capital. There was a $6 million raise announcement a few months ago, as well. Total money in the door to date: $24 million. …
