Concert Venue Uses Giant LED Mesh Canopy To Drive Immersive Experience In Kiev June 1, 2021 by Super User I am not entirely sure what is going on here, but I think this is a concert venue in Kiev, Ukraine, and the record label behind the event is using a big LED mesh canopy to drive ambient visuals. This is what immersive experiences expert Dorothy Di Stefano has to say, via Linkedin: The team …
LA Office Tower Lobby Adds Experiential LED Video Wall Fronted By Perforated Metal Sheet May 24, 2021 by Super User LED video walls in office tower lobbies are growing increasingly common as a combination of experiential marketing tool and tenant amenity, but I haven’t seen one done like this – lower resolution LED motion graphics behind a huge sheet of perforated metal. The new digital art installation to the lobby of 800 North Brand Boulevard, a …
Amscreen Expanding Display Business Across Atlantic To Americas Markets May 21, 2021 by Super User If you have been around the industry forever, like me, you may recall many years ago an early UK media network in chain retail stores that was based around a small-ish LCD on a counter-mounted pole or wall, with a low-rez LED ticker above it. That company, Amscreen, has evolved quite a lot through the …
Watch This Great Animation Showing How LED On Film Goes In Shop Windows May 20, 2021 by Super User One of the reasons that LED display manufacturers have turned to bundled products and fixed sizes is that they say the pro AV ecosystem, as a whole, is still somewhat unfamiliar with the technology and how it goes together. So they struggle to sell something they don’t totally understand – given all the references to …
Zombie Tiger Stalks Corner Of Picadilly Circus, As Anamorphic Visual On DOOH Display May 20, 2021 by Super User The majority of the anamorphic 3D creative visuals we’ve highlighted in recent months have some from China and South Korea, but here’s a new one from London’s Picadilly Circus. It is a promo on a wraparound LED board, operated by Ocean Outdoor in the famed tourist district, for the new Netflix film Army of the …
Seoul Starbucks Reserve Drives Experience With Ambient, Data-Triggered LED Feature Wall May 19, 2021 by Super User This is a Starbucks Reserve location in Seoul, in the same office tower as the coffee company’s Korean headquarters. It has a 2.5mm LED video wall on an arched feature wall. The video shows it running an animated watercolor depicting a coffee planation. Opened a couple of months ago, Starbucks says: The interior of the …
Burnley’s Historic Football Venue Getting Massive LED Upgrade May 18, 2021 by Super User There are lots of examples of huge, buzzworthy LED displays going up in new sports venues – over the pitch and in some cases being all or much of the facade. Here’s a very different kind of project – involving a more than 140-year-old venue and a mid-tier English Premier League football team that doesn’t …
Gaudi Fans Get Immersed In Architect’s Genius In Six-Sided LED Cube Room May 18, 2021 by Super User Hat Tip to AV Magazine for noting this … Casa Batlló, a museum in Barcelona dedicated to Antoni Gaudí (the Sagrada Familia is his most famous work), has a new exhibition that gets into the mind of the architect. It’s showpiece is a roughly 30 foot square room with a 10 foot ceiling that is …
Coca-Cola Using LED Ribbon Strips To Drive In-Store Marketing In Moscow Grocery May 17, 2021 by Super User This is an in-aisle merchandising set-up used by Coca-Cola in a supermarket chain in Russia. It is installed in Perekrestok (Crossroad, in English), in a mall in Moscow’s central business district. I don’t know whose LED ribbons are being used, but the CMS and play-out engine is the Swiss firm SpinetiX. A couple of things: I …
Noodles Pop From LED Screen With Anamorphic Creative Project In Beijing May 14, 2021 by Super User This is a particularly good example of anamorphic three-dimensional creative on a street corner DV LED display. It is above a corner building in a Beijing shopping district, and like many to most of these visuals we’re seeing a lot of these days, the effects work best when viewed from a specific angle. The creative …
