PepsiCo Using Big Displays, Projection-Mapping In Experiential Pop-Up For New Nitro Soda April 12, 2022 by Dave Haynes Soft drinks giant PepsiCo is using a combination of projection-mapping, interactive gesture software and large format displays to drive the experience at a pop-up venue opened to drive awareness and buzz for a new version of its flagship soda. The company gas taken over the lounge at the High Roller ferris wheel in Las Vegas …
116-Foot Tall LED Ribbons Front Expanded Phoenix-Area Casino Resort Tower April 8, 2022 by Dave Haynes This a super-nice integration of big LED on the side of a casino resort hotel in the Phoenix area – a 116 foot tall set of wavy 10mm pitch LED ribbon blended with an identifying sign for the property. The LED technology at the expanded Wild Horse Pass casino in Chandler is from Toronto-based Media …
Samsung’s Flagship Smartphone Gets 3D Illusion Treatment On Warsaw DOOH Display April 6, 2022 by Dave Haynes This is the first use of a forced perspective 3D illusion for creative in the Polish Digital OOH market – a corner display in Warsaw that is marketing Samsung’s latest premium smartphone. The Galaxy S22 campaign went live last night on flanking corner screens, operated by the media firm Screen Network, on the Marriott Hotel …
New Global Lego HQ Includes What Appears To Be A Giant LED-Clad Lego Brick Chandelier April 5, 2022 by Dave Haynes After five years of planning and construction, the new global headquarters of LEGO was officially opened today in Billund, Denmark – with one of the design features being what appears to be a set of suspended four-sided LEDs above a central court that are shaped to look like giant Lego bricks. The whole campus takes …
Rise Display At Center Of SPAC’s Plans To Market LED Ticker Solutions In Growing Sports Betting Market April 5, 2022 by Dave Haynes Long-time LED ticker display provider Rise Display has a letter of intent to go into an “arm’s length business combination transaction” that would take it public and brand products as the Skybox Sports Network, selling hardware and software sold into gaming and sports betting markets in the U.S.A. and Canada. A special purpose acquisition company …
MLB’s Mets Partner With Samsung To Upgrade Displays, IPTV At Home Park April 4, 2022 by Dave Haynes On the heels of word that the Toronto Blue Jays MLB team has seen its ballpark upgraded with a lot of LED comes news that another team – the New York Mets – have also unveiled a big digital upgrade at their ballpark, Citi Field. The ballpark in Queens has added a bunch of LED …
Delta Airlines Adds 250-Foot LED Ribbon To Its LAX Check-in Experience April 2, 2022 by Dave Haynes The check-in counters in the Delta Airlines section of LAX are getting a much-needed facelift, with renovations that include a 250-foot LED video ribbon behind the counters. The wall – reminiscent of what was done at Orlando’s airport – but with LED instead of countless LCDs in portrait mode – brand the airline, have custom …
How LED Displays Are Transforming The Digital OOH Industry April 1, 2022 by Sanket Rambhia GUEST POST: Sanket Rambhia, Xtreme Media (INDIA) Advertising has been an essential component for achieving business success and outreach for a long time. Out-of-home (OOH) advertising has been a mainstay, and the scale of available advertisement billboards globally is evidence of that. Businesses are increasingly demanding these attention-pulling ad displays. The growth of LED technology …
Blue Jays’ Home Park Gets $200M Upgrade, Including $6M In BIG LED Screens March 31, 2022 by Dave Haynes The Major League Baseball season opens next week and venues like the home park for the Toronto Blue Jays will be unveiling off-season upgrades – some modest, some ambitious. In the case of the Jays, some $200M has gone into sprucing up what many still call the Skydome. That number includes almost $14 in AV …
Could Drapes And Curtains Be Future Display Canvases? Maybe … March 31, 2022 by Dave Haynes A pile of different institutions – including universities, institutes and the labs of private companies – have people looking into ways to blend LED light emitters with fabric to create news kinds of displays based around smart textiles. The core of it is woven fabric that incorporates electronic devices – LEDs but also things like …
