Milan Malpensa Airport Turns Digital Signage Into Olympic Welcome Experience February 20, 2026 by John Berkovich As Milan welcomed athletes, delegations, and spectators for the Milano Cortina 2026 Winter Olympics, digital signage at Milan Malpensa Airport is being used as an experiential platform designed to immerse travelers in the Games from the moment they arrive. Italian software provider Voome partnered with airport operator SEA Aeroporti to activate large-format LED walls along …
LED Moves From Spectacle to Strategy at ISE 2026 February 19, 2026 by John Berkovich At Integrated Systems Europe, direct-view LED once again dominated the visual landscape, but the conversation around the technology has shifted. While ultra-fine-pitch displays delivered the expected visual impact across show floors, the real story at ISE 2026 was how LED is maturing from headline-grabbing spectacle into a strategic, scalable display platform. According to analysis from …
Melbourne Transit Hub Becomes DooH Playground with Big LED Upgrade February 18, 2026 by John Berkovich Melbourne’s Southern Cross Station, one of Australia’s busiest transit hubs, has taken a leap into state-of-the-art digital engagement with the rollout of new LED screens designed to captivate commuters and advertisers alike. In a collaboration between Daktronics and JC Decaux Australia, a suite of large-format displays has been installed across the station. At the heart …
OAAA Releases Updated OpenOoH Taxonomy to Streamline DooH Buying February 11, 2026 by John Berkovich The Out of Home Advertising Association of America (OAAA) has introduced an updated OpenOoH venue taxonomy designed to bring greater transparency and consistency to digital out-of-home (DooH) transactions. The revision responds to market demand for standardized venue definitions that support buying and selling DooH inventory at scale and better integrate OoH into cross-channel media planning …
Mubadala To Take Clear Channel Outdoor Private In USD $6.2B Deal February 10, 2026 by John Berkovich Clear Channel Outdoor, one of the largest OoH advertising operators in the United States, has entered into a definitive agreement to be acquired by Mubadala Capital in partnership with TWG Global in an all-cash transaction valued at USD $6.2 billion. The deal marks one of the most significant North American OoH transactions in recent years …
Ocean Outdoor Launches Creator-Led DooH Offering With Infinitum February 10, 2026 by John Berkovich Ocean Outdoor has partnered with Creator by Infinitum, part of Infinitum Group, to launch an integrated advertising product that combines premium digital out-of-home (DooH) inventory with creator-led social campaigns. Called Ocean Creator, the offering pairs high-profile DooH locations with selected content creators to produce social-first campaigns designed to extend reach beyond the screen. Brands buy …
ABCS Insights Expands Outcomes-Based Media Measurement into Canada February 10, 2026 by John Berkovich ABCS Insights has launched its full-funnel advertising effectiveness solutions in the Canadian market, offering brands, agencies, and publishers an outcomes-driven measurement platform that connects media exposure with business results across the consumer journey. The expansion enables Canadian marketers to measure advertising impact from brand awareness and consideration through to conversion and sales across digital, in-store …
Christie to Divest Broadcast and Professional Video Business to Vista PHX February 9, 2026 by John Berkovich Christie Digital Systems USA has reached an agreement in principle to sell its Broadcast and Professional Video (BPV) business to Vista PHX, Corp., with the transaction expected to close by the end of February. The deal includes Christie’s video processing product lines, including the Spyder, Terra, Phoenix, and Mastering Gateway platforms. The business will operate …
Ross Video Earns Four Best of Show Awards at ISE 2026 February 9, 2026 by John Berkovich Ottawa, Canada’s Ross Video received four Best of Show awards at Integrated Systems Europe (ISE) 2026, reflecting growing industry recognition as the company expands its presence in the Broadcast AV market. In its third year exhibiting at ISE, Ross Video was recognized for its Vertex, Quorum, and NRG platforms, highlighting increased adoption of its broadcast-grade …
Two New Twin Screens Installed at Midtown Toronto Corner February 6, 2026 by John Berkovich Pattison Outdoor, Canada’s largest Out-of-Home advertising company, has installed two new large-format displays at Toronto’s Yonge Eglinton Centre, upgrading one of Midtown Toronto’s most heavily trafficked intersections with brighter, higher-impact LED advertising. Developed in partnership with Sussex Permitting & Development Group (PDG), the project replaces existing signage with two 14-by-48-foot (approximately 4.3-by-14.6-meter) digital screens, each …
