PUMA Uses See-Thru LED To Attract, Create Vibe For Singapore Flagship Store February 23, 2023 by Super User This is a nice example of how mesh LED technology has matured and thinned out to a level that it works very effectively for retail environments – in this case the first and largest PUMA flagship store in Southeast Asia. The design goal for the store on Singapore’s upscale Orchard Road is to “mirror Puma’s …
LED Allows Drapes To Be Drawn Open At Renovated Conference Center February 22, 2023 by Super User Not sure I’d call this digital signage, but it’s a compelling example of how fine-pitch LED screens are being designed in to new or renovated corporate spaces. This is the renovated executive conference center for Edwards Lifesciences, a medical tech company based in the LA area. With construction done, the 126-seat center now sports a …
How To Capture An LED Display On Camera (So It Looks Good!) February 22, 2023 by Zach Todd I was sifting through Linkedin last week and saw a company’s post celebrating the installation of a set of outdoor LED screens, and using a set of photos that made the screens look like junk. I’m sure they weren’t junk, but it reinforced the challenges of marketing a product that can look amazing to naked …
KC’s New Airport Has Lots Of Digital, Including Real-Time Toilet Availability Screens February 22, 2023 by Super User Kansas City gets a new airport terminal next week, and the airport’s operators have published a lengthy preview video that takes viewers through the $1.5 billion facility. I mention this because like a lot of new or refurbished airport terminals going up these days, there’s a lot of digital being used. As noted a lot …
German Manufacturer Switches Factory Entry Signs From Analog To Digital To Guide, Promote February 21, 2023 by Super User The German metal and plastics processing company Schütz has switched our analog for digital on the signposts for its factory, enabling signs first intended for navigation to also do branding and promotions. Our German language content partners at invidis have a post up about the how Schütz worked with integrator Tennagels Medientechnik to put in …
LED Wall’s Generative Artwork Responds To Customers At H&M London Flagship February 17, 2023 by Super User The fashion retail brand H&M’s Regent Street flagship is using generative artwork on a giant LED wall that fills the full rear wall of the store on one of London’s fancier shopping streets. “Digital experience designers” Hirsch & Mann collaborated with the creative coding studio Variable to create a constantly evolving, generative artwork that interacts …
Saudi Gov’t Backing 400 Meter Tall Cube Building With Digital Interior Walls Driving Visual Experience February 17, 2023 by Super User The Saudi government has announced an ambitious new development on the outskirts of Riyadh that has, as its centerpiece, a giant 400 meter high cube with interior walls that are digital and intended to be experiential. The overall New Murabba project will cover an area of 19 square kms, featuring some 104,000 residential units, 9,000 …
Real Estate Services Giant Uses 24-Foot Lobby LED Wall, Generative Data, To Inspire Staff And Guests At New DC Offices February 17, 2023 by Super User This is a nice fit-to-size LED video wall in the new Washington, DC offices lobby of real estate services giant Cushman & Wakefield – a 24-foot wide canvas running generative art. The video wall is central to the experience for both employees and visitors, says the Chicago creative shop behind it, Next/Now: A larger-than-life LED …
That Giant LED-Clad Orb In Las Vegas To Launch With U2 Concert Residency This Fall February 13, 2023 by Super User That giant LED-clad orb now getting finished off inside and out in Las Vegas will launch later this year with the Irish rock band U2 in “residency” with a series of live concerts. The MSG Sphere has been going up for at least a couple of years – perhaps more – over by that giant …
Transparent LED Steadily Improving, But The Backside View Remains A Challenge February 10, 2023 by Super User Several years of going to pro AV shows has allowed me to track the progression of display technologies like transparent LED, and while they have come a long, long way, it’s still important for people to understand the visual limitations. In other words, what looks great now from the front doesn’t necessarily look so hot …
