Houston Astros Add LED Halo Display To Ballpark – INSIDE The Fan Store April 3, 2023 by Super User Here’s yet more evidence of how LED displays are now a mainstream option – a big halo display at a stadium, INSIDE the fan store. This is the team store for Major League Baseball’s Houston Astros at Minute Maid Park, which had opening day this past Thursday. It has a circular LED set-up running both …
Japanese Ball Club’s New Park Opens With Vast Twin LED Screens April 3, 2023 by Super User It seems mostly like big sports venues in the United States are the ones putting in massive LED displays as scoreboards and replay screens, but here’s a new baseball stadium in Japan with two vast screens along the left and right field lines. It is in Hokkaido, in northern Japan, and as of last week …
Ocean Outdoor Bulks Up Deep Screen 3D Visual Illusions Offer With Complementary Tech March 31, 2023 by Super User UK-based OOH media company Ocean Outdoor evidently sees the use in the last three or so years of 3D illusions on big LED ad displays as much more than a flash in the pan, announcing a suite of complementary services intended to amplify creative spots in a curated set of locations. Back in August 2021, …
Philips/PPDS Tighten Technology Ties With Red Bull F1 Racing Team March 28, 2023 by Super User The Philips display brand and the people who sell it have tightened their ties and profile with the hottest team in Formula One auto racing – Oracle Red Bull Racing. PPDS was already labelled as an Official Team Supplier, providing a variety of monitors and TV screens for the “paddock club” that sits atop the …
LED China’s Two Versions For 2023 Each Expecting 2,000 Vendors, 80K+ Attendees March 28, 2023 by Super User To get a sense of the sheer scale of the LED display manufacturing ecosystem in China – and the many, many companies who only or mostly sell domestically – consider that the two main trade fairs this year for that sector will each have about 2,000 vendors. A little confusingly (there are long-winded explanations but …
Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot March 27, 2023 by Super User This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a 90-degree corner LED billboard. The 17-century Vermeer’s masterpiece “Girl with a Pearl Earring” comes alive in creative on a DOOH display owned and cold by JCDecaux at São Paulo’s Guarulhos International …
Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns March 23, 2023 by Super User The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative spots on billboards to social media versions. Ocean says its exclusive neuroscience research released this week “establishes how premium digital out of home (DOOH) primes and optimizes social media campaigns, elevating …
More Than Half Of EU Orders For Samsung’s Super-Premium LED The Wall Are For Corporate Environments March 22, 2023 by Super User More than half of Samsung’s orders for its premium fine pitch LED display, The Wall, are going into corporate environments. That’s one of the interesting little nuggets of information coming out of an interview with Steven Pollok, the Director of the Display Division for Samsung’s European operations. Pollok did a Q&A published today by our …
Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot March 21, 2023 by Super User I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example videos on Linkedin, Instagram and Twitter of things appearing to come out of screens when viewed at JUST the right angle. But the Seoul-based creative shop d’strict continues to develop and …
Qatari Hospital Uses LED-Embedded Glass To Create 4,000 Sq. M. Media Facade March 20, 2023 by Super User Engineering advances in LED display technology continue to take this stuff from being displays on a variety of surfaces to the surfaces being the displays – as is the case with this new hospital building in Qatar. The View Hospital has a 4,000 sq. meter transparent LED facade on the front of building, made from …
