Luxury EV Maker Uses 255-Inch “The Wall” As Design Tool October 4, 2023 by Super User Video walls that add bling to high-end auto showrooms is now commonplace, but here’s a case of a premium LED wall being used behind the scenes to help designers develop and tweak the look of new models in development. The Lucid Group has a 255-inch version of Samsung’s flagship The Wall product in its design …
ClearChannel Cuts Deal To Clad Las Vegas Westin With Giant LED Walls Ahead Of F1, Super Bowl October 2, 2023 by Super User The F1 race coming up in a few weeks in Las Vegas has triggered an investment by the media company ClearChannel in a set of giant displays on a big hotel just off the strip. Clear Channel Outdoor has partnered with the Westin Las Vegas Hotel & Spa to have three jumbo displays running in …
The Sheer Scale Of The LED Screen In That Now-Opened Sphere Concert Venue Is Mind-Blowing October 2, 2023 by Super User There have been many, many posts and observations about the unmissable visual impact of the LED-clad Sphere lighting up behind the Venetian in Las Vegas, but now the venue is live inside – with launch concerts featuring Irish rock giants U2. The concert and events theater at what’s called Sphere at the Venetian is 580,000 …
Fine Pitch LED Sales Miss Forecasts In Q2: OMDIA October 2, 2023 by Super User Global sales of fine pitch LED video wall displays didn’t hit forecasts in Q2 of this year, according to new data slipped out by the research firm Omdia. But sales of what you’d maybe call “almost fine pitch” are hopping. Analyst Tay Taehoon Kim periodically posts briefs on Linkedin that reference larger, paywalled research pieces. …
London’s Outernet Immersive (And Free) Visuals Experience Continues To Impress And Draw Crowds October 2, 2023 by Super User One of the sites I really wanted to see a second time while in London was the Outernet development in the center of the city, on the fringes of Soho and beside the Tottenham Court Road Station on the new-ish Elizabeth Line subway. It’s pretty amazing. The Now Building, the primary venue that has some …
Version Of Refik Anadol’s Machine Hallucinations To Run On That New Las Vegas “Sphere” Starting Tomorrow August 31, 2023 by Super User The company behind that giant digital sphere in Las Vegas is doubling down on making a big splash with its opening – hiring a rock star act – U2 – to play the opening events in the venue this fall, and now enlisting a rock star visual artist to produce some visuals for the LED …
Creative Tech Shop StandardVision Formalizes DOOH Activity With Launch Of Dream Outdoor August 30, 2023 by Super User The Los Angeles-based architectural lighting design studio and digital media company StandardVision has been involved in digital OOH media via some large local LED displays, but now the firm has formalized its activity via a new subsidiary called Dream Outdoor. The media company is in LA, as are most of the assets, but the flagship media …
Real Cows, Not CGI’d Versions, Are Stars Of This 3D Illusions Billboard Campaign In UK August 29, 2023 by Super User Cows on an Ulster dairy farm wander up to a fence and look out over London’s Picadilly Circus in what’s touted as the first live-action 3D creative on a big public ad display. The campaign for the grocery division of UK retail giant Marks and Spencer was shot with real cows at a real farm, …
New Illusions Attraction On LV Strip Using Big LED Board To Run … Wait For It … Illusion-Driven Promo Spot August 28, 2023 by Super User The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the planet is using a big LED billboard right above its venue to make some marketing noise with, wait for it, a visual illusion. The launch campaign – building a big, shifting …
LG Ad Fills Full Height Of World’s Tallest Building August 28, 2023 by Super User This is a campaign for Korean electronics giant LG, as part of a new global branding campaign using some of the biggest illuminated structures to get noticed. In this case, it is the side of the Burj Khalifa in Dubai, which has since 2010 been recognized as the tallest man-made structure in the world, standing …
