Saudi Auto Dealer Invests Big In Custom Experiential Creative For Building And Showroom April 11, 2024 by Dave Haynes Much of what gets run on big screens at auto dealer showrooms is, somewhat logically, what amounts to car, truck and SUV porn – gorgeous footage of vehicles rolling along everything from the dampened roads of downtowns to winding, oceanside highways. So it is very interesting to see a dealership drop some presumably serious money …
Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board April 10, 2024 by Dave Haynes If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it worked. I poked around this morning and found very little mention of it on X (Twitter), Tik Tok or Linkedin. I found ONE brief video on YouTube, and it doesn’t exactly …
Giant Bobblehead To Greet Fans At Braves Home-Opener, From Nearby Mesh LED Display April 5, 2024 by Dave Haynes When the Atlanta Braves have their home opener today at Truist Park, there will be a giant bobblehead visible just off in the distance from the stadium, gesturing and waving at fans. An animated bobblehead version of Braves all-star Ronald Acuña, Jr. has been developed to run on the big mesh LED attached to one …
LED, Shelf-Edge Ribbon Displays Drive Experiential For Nail Polish Retailer Pink Gellac April 4, 2024 by Dave Haynes I almost closed the tab when I read Let’s Get Phygital! up high on the case study page, but I persevered because I wanted to get a sense of what the Dutch retail solutions firm First Impression did for the beauty brand Pink Gellac in its stores. The intent was to create something so visually …
ViewSonic Marketing Jumps Shark With News Of Mega 63-Foot All-In-One LED Display April 4, 2024 by Dave Haynes The Taiwanese display and solutions company ViewSonic has jumped the shark with an announcement that it is marketing all in one “mega LED displays” that can be as large as 760 inches diagonal, or a little over 63 feet. Manufacturers, several years ago now, started developing and marketing all-in-one LED displays with the proposition that …
TSI Touch’s New “DVLED Defender” Protects Big LED Displays From Otherwise Inevitable Damage April 3, 2024 by Dave Haynes Get up close to a lot of big LED displays and you’ll start to notice dead or missing pixels – the result at times of inadvertent or willful damage. These displays are the aggregate of many thousands of teeny light emitters that are inherently fragile and easily damaged. Some newer technologies use epoxy glues to …
Barcelona’s Other Big Pro Football Team Puts Big LED Mesh Screen On Stadium Facade For Fans, And For DOOH Advertising April 3, 2024 by Dave Haynes FC Barcelona gets almost all of the global attention, but the Catalan city has another professional football club, RCD Espanyol – with its own modern stadium and a revenue-generating 200 sq. meter LED mesh screen on a main facade. The team and its owner group have done a deal with local screen provider LED Dream …
Saudi Expo Exhibit In Qatar Uses 435 Vertical LED Columns To Showcase Environmental Efforts April 2, 2024 by Dave Haynes Hat Tip AV Interactive for first posting on this … The grounds of the Saudi pavilion at the just-ended International Horticultural Expo in Doha, Qatar were surrounded by a swirling wall of 435 LED columns set at different eights, running a set of low rez visuals supporting the exhibit and expo’s environmental theme. The columns …
Video From Shakira Pop-Up Concert Shows How That Combo DOOH Billboard And Stage In Times Square Works March 28, 2024 by Dave Haynes Colombian pop star Shakira did a pop-up show in New York’s Times Square on Tuesday night to launch a new album, and that’s relevant here because the show was done using the hybrid DOOH billboard and concert stage at the TSX Broadway complex. That’s the building that has a stage with swing-in doors and a …
New Las Vegas Event Facility Atomic Golf Has 250+ LG Screens And Endless Visual Bling March 25, 2024 by Dave Haynes LG has been known to have networking events during Vegas trade shows at Top Golf, but something tells me that if an LG social event is scheduled during InfoComm in June, it might be at the other end of the strip, at a just-opened driving range called Atomic Golf. From a remote perspective, the new …
