LED Fingers Help Drive Diesel Brand In Barcelona Flagship Shop Windows October 5, 2018 by Super User Here’s a slick, budget-friendly application of LED modules in the shop windows of Diesel’s Barcelona flagship store. The AV/multimedia firm Instronic, also based in Barcelona, put together a shop window branding program that uses 47 of what it calls LED fingers, looking a bit like a big city skyline. There also appears to be a big …
Peter Livesey Discusses Esprit Digital’s Rise From The London Underground October 3, 2018 by Super User Anyone with technical chops who uses a subway system to get around would understand that those are seriously challenging environments to put in sensitive display technology – and the UK display technology company Esprit Digital effectively got its start in digital signage doing just that. If you have been in the signage market for a …
Custom Digital Art Floods LED-filled Barcelona Mall To Drive Experience September 19, 2018 by Super User I’ve consulted with shopping mall groups, and they often talk about their aspiration to use digital to create memorable experiences. A lot of what I have seen done in malls is not all that memorable, and ultimately driven more by getting incremental ad dollars from big screens on walls. But sometimes you bump into projects …
LED Displays As Street Lamp Digital OOH Signs September 14, 2018 by Super User I get marketing emails all day, every day, from Chinese LED manufacturers showing me their latest pots and pans – and 99% of them look pretty much the same. I thought this was different and kind of interesting, in terms of application for the digital OOH market. It’s a direct view LED sign, shaped like …
Moving LED Ball Cloud Fills Canopy At Guangzhou Airport DOOH Media Installation September 13, 2018 by Super User The new terminal 2 at Guangzhou Baiyun Airport in China (Guanzhou is in the same mega-city region as Shenzhen) has a set of very impressive digital OOH and ambient media pieces in called Cultural Sky Plaza, located in the center of the pre-security check-in area. The idea of the main piece, it seems, is to …
DC University’s LED Scoreboard Has A Serious Oopsie September 12, 2018 by Super User Media outlets have heavily over-played this, but it is still an interesting cautionary tale that the scoreboard at the arena for a university in Washington, DC fell onto the basketball court Tuesday afternoon. The coverage tends to vaguely imply the four-sided LED board at George Washington University fell from the rafters, perhaps because that sounds …
180 Sq. Metres Of LED Bring London Skies Down To Medieval Passageway September 12, 2018 by Super User The property developer wanted to retain and highlight a medieval passageway that runs through the center of a new office tower development in London – uniquely using live 4K video streaming from a rooftop garden to fill the canvas of what is the largest ceiling-suspended LED screen in Europe. The development at Fen Court (10 …
Six Fine-Pitch LED Columns Welcome Visitors To Louis Vuitton Foundation September 11, 2018 by Super User This is the atrium of the Louis Vuitton Foundation building in Paris – a one-of-a-kind business and cultural center that is also an art museum and the global headquarters of LVMH, the parent company of Louis Vuitton. There are six fine-pitch LED columns welcoming guests and displaying artworks from the museum’s collection, as well as LV branded themes. …
NEC Gets Deeper Into Direct View LED September 7, 2018 by Super User The big LCD display manufacturers continue to get more deeply involved in direct view LED – a move driven at least in part by the migration of video wall business from LCD to genuinely seamless LED surfaces. NEC Display Solutions this week announced the launch of both outdoor and indoor products built off the acquisition …
Transparent LEDs And Interactive Walls At Nissan’s Amazing Ginza Experience Center September 6, 2018 by Super User This is really something – the Nissan Crossing experience center in Tokyo’s famed Ginza shopping district. The center has mostly been around since 1963, but was brought back and fully re-energized a couple of years ago, using a lot of technology. The feature car turntable at the base has LED strips on the circular glass …
