NYC Property Group Uses DV LED To Wrap Around Its Main Sales Meeting Space October 6, 2020 by Dave Haynes Glass conference rooms in open plans sometimes get wrapped in translucent film to add a little privacy, but I don’t think I have seen a meeting space wrapped in a curved, 51-foot direct view LED display wall. This is the Midtown West Marketing Suite, the sales and marketing space for the Brookfield Properties-owned mixed used …
SNA Latest LED Maker To Package “Small” Displays As Plug-And-Play Bundles October 6, 2020 by Dave Haynes SNA Displays is the latest direct-view LED manufacturer to come out with a bundled product that simplifies the idea and execution for big screens, for a reseller and partner channel that doesn’t all eat-sleep-breathe LED. The company’s ASPECT plug-and-play displays come in 16:9 aspect ratio and in four set sizes, from 108-inches to 216 inches. …
Survey Says!: Your Insights Welcomed For 16:9 LED Special Report Update October 5, 2020 by Dave Haynes About three years ago I traveled to Taiwan, Hong Kong and Shenzhen in China to see first-hand the ecosystem and process behind direct view LED, a technology that back then was just starting to gain serious traction in North America and elsewhere.The output was a special report that examined that explained the technology in layman’s …
Singapore Mall Turns On LED-based Light Sculpture October 5, 2020 by Dave Haynes There is a proper architectural term for this shape but I dunno what that term may be, so I will just describe this as a spreading column clad in LED, at a shopping mall in Singapore. The installation gas a round base and then fans out in six, by the looks of it, wings. The …
Samsung Marketing Bundled Outdoor LED Solution Aimed At SMBs, Schools, Churches October 2, 2020 by Dave Haynes Samsung has started marketing a bundled LED solution for outdoor applications – aimed at the SMB, QSR and education markets. I’ve seen a bunch of fixed size LED displays bundled with mounting and other components for indoor applications, but not sure there has been one for outdoor. For indoor, the big driver is simplifying the …
Taipei-area Porsche Dealer’s Experiential Centerpiece Is Big LED Feature Wall October 2, 2020 by Dave Haynes This is a Porsche dealer in Hsinchu, Taiwan, a big city in the immediate orbit of Taipei that has a LOT of big tech companies, and therefore any number of high net worth individuals. Porsche Studio Hsinchu is a new concept dealership I assume is aimed at urban locations, where space is finite and real …
New Hollywood-Themed Dubai Lux Hotel Fills Check-In Area With Big LED Visuals September 29, 2020 by Dave Haynes The Cosmopolitan in Vegas now has a worthy competitor to top the list of the most digitally-driven lobbies in a high-end hotel. This is the lobby of the recently completed and opened Damac Paramount Hotel in Dubai, which is next to the main roadway and mass transport line that bisects the city, and in the …
Acronym Conundrum – DV LED, DV-LED, DVLED, Something Else??? Should We Care??? September 29, 2020 by Dave Haynes I was trading messages with an industry friend Monday, who asked me what the preferred or most used acronym is for direct view LED displays. Was it DvLED? Or dvLED? Or DV LED??? I replied DV-LED, and he said that was a new one to he and his colleagues. So what is it? It was …
Beauty Brand Uses Digital Facade At Store To Drive Brand, Traffic And Sales September 23, 2020 by Dave Haynes This is a really nice multi-screen project for a beauty brand’s store in Andorra, and a great example for marketers in this industry on what to do when showcasing company work. The project page is rich in detail and visuals showing what was done, how and why. Too often, I get pitches or news releases …
Pearl Media Lights Up DOOH Network In Nashville’s Teeming Entertainment District September 16, 2020 by Dave Haynes You may be old enough to remember when people did stuff like fly to other cities for meetings and to socialize with business contacts. I have my own vague, personal memories of being in Nashville late last year and wondering what was going up on the edge of the city’s famed bar strip. The mixed-use …
