L Squared’s 2025/26 Review: Gregg Forsberg on Why Digital Signage Became Operational Infrastructure December 22, 2025 by John Berkovich As digital signage continues to evolve from a marketing channel into a core operational tool, 2025 marked a clear inflection point for how organizations think about real-time communication at scale. L Squared COO and co-founder Gregg Forsberg reflects on a year defined by execution over experimentation, growing expectations around reliability and automation, and a broader …
Cleveland Museum of Art Deploys LED Video Walls for Renaissance Exhibition December 19, 2025 by John Berkovich The Cleveland Museum of Art has installed two LED video walls to support visitor engagement and conservation storytelling, using Planar displays mounted with Peerless-AV hardware and integrated by Zenith Systems. The most prominent installation is in the museum’s temporary Pintoricchio exhibition, which centers on Virgin and Child, a 15th–16th-century Renaissance painting. A 10-foot-by-10-foot (3.1 by …
Bálamo Restaurante Launches ‘Digital Cuba’ as Part of Immersive Gran Reserva Wine Experience December 19, 2025 by John Berkovich Madrid’s Bálamo Restaurante has introduced a new immersive wine concept called Gran Reserva, blending architectural design, storytelling, and audiovisual technology to create what the restaurant describes as a “sensory sanctuary” for wine lovers. At the center of the experience is the Digital Cuba, a contemporary reinterpretation of the traditional wine barrel that functions as both …
Savoy Theatre Adds Modern LED Presence With New ADI Displays December 15, 2025 by John Berkovich London’s Savoy Theatre has completed a full exterior digital upgrade, with UK integrator ADI installing a suite of custom LED displays that blend contemporary visuals with the venue’s protected architectural character. The 142-year-old theater — known as the first public building in the world lit by incandescent electric lights — turned to ADI to modernize …
OoH Revenue Hits $2.13 billion in Q3 in the US, Even as Global Signs of Softening Persist December 12, 2025 by John Berkovich Out-of-home advertising revenue increased 4.5 percent in the third quarter of 2025 to US$2.13 billion, according to figures reported by the Out of Home Advertising Association of America (OAAA). That outpaced the modest year-to-year gains seen in some major global OoH markets, where leading media owners recently signaled softness in Q3 results. Year-to-date US OoH …
Samsung Takes Over Buenos Aires ‘Times Square’ With Synchronized pDooH Launch for Vision AI TVs December 11, 2025 by John Berkovich Samsung pulled off a high-impact digital takeover in downtown Buenos Aires to launch its new Vision AI television line, using Taggify’s programmatic platform and creative from Publicis Groupe to dominate one of Argentina’s busiest urban corridors. For one continuous hour, 11 premium LED screens and street-level displays surrounding the Obelisco – an area often called …
AVI-SPL Plans Unified Operating Model for Europe Under Newly Appointed Regional Leader December 8, 2025 by John Berkovich AVI-SPL is rolling out a single operating and leadership structure across Europe, aiming to simplify engagement for enterprise customers and speed up the delivery of workplace technology services. The changes unify all European markets under a single strategic direction, led by Michael Kellaway, who has been appointed Managing Director for Europe. Kellaway previously oversaw the …
Wizard of Oz at Sphere Tops 1.5 Million Tickets as Immersive Cinema Gains Momentum December 3, 2025 by John Berkovich The immersive reworking of The Wizard of Oz at Sphere has passed 1.5 million tickets sold and generated nearly US$200 million in revenue since opening in August, according to figures released this week by Sphere Entertainment. The production launched on August 28 as part of the Sphere Experience lineup and has quickly become one of …
Musco Sports Lighting To Acquire Mobile LED Specialist Insane Impact December 1, 2025 by John Berkovich A notice that appeared to signal the shutdown of Des Moines, Iowa, USA–based Insane Impact has instead turned into the prelude to an acquisition deal that will fold the mobile LED display company into Musco Sports Lighting, with jobs staying in place and more on the way. Insane Impact, which builds mobile LED trailers and …
Moment Factory Powers New Immersive Games Experience Inside Real Madrid’s Bernabéu Stadium November 28, 2025 by John Berkovich Real Madrid C.F. has introduced a new multimedia attraction inside the Santiago Bernabéu, transforming stadium corridors into a year-round interactive experience developed in partnership with Moment Factory. The installation, called Realmadrid Games, was produced with construction support from Acciona Living & Culture and is designed to broaden the venue’s entertainment offerings beyond match days. The …
