NYC’s Urban Panel Subway Network Wisely Adds Rider Updates March 16, 2012 by Super User This seems like such an obvious thing to be doing that you wonder they’ve not always done it, but the New York MTA, which operates the vast subway system, and CBS Outdoor have finished deploying and activating an Urban Panel network of some 100 doubled-sided displays over the stairwells leading into busy stations. The screens …
Nike Raises Bar For Digital Retail In New London Pop-up Store March 15, 2012 by Super User Nike has opened a new retail space that pretty seriously raises the bar on what experiential digital look like for brands and consumers. The NikeFuel Station & NikeiD Studio at Boxpark in East London is located in the world’s first pop-up mall – a temporary shopping centre built out of shipping containers. The general area is one …
rAVe: Kayye On Extron’s Opting Out Of Major Pro AV Shows March 14, 2012 by Super User Since breaking the news that Extron is no longer exhibiting at the InfoComm USA or Integrated Systems Europe shows two weeks ago, we’ve had a deluge of comments on our website, our LinkedIn page, our Facebook page and even ourTwitter feed. And, the opinions have been all over the place. On one side are those …
Canada’s Astral Adds NFC To OOH Capabilities March 14, 2012 by Super User Montreal-based Astral Out-of-Home, one of the largest OOH media companies in Canada, has announced plans to start using NFC technology with its street furniture inventory in two major markets. Astral is using Vancouver-based Gauge Mobile’s capabilities to let consumers walk up with their smartphones to transit posters – static or digital – and tap a …
Get It Right … Build It In March 14, 2012 by Super User I was walking through the Monte Carlo casino last week, heading to a video shoot (more on that in a coupla weeks), and enjoying the way the MGM properties in Las Vegas have executed on digital signage. All of it, or damn near all of it, looks like it was always there. The merits of …
DSE Sees Record Crowd, Booth Sales March 13, 2012 by Super User Last week’s Digital Signage Expo – the ninth – broke previous records for overall attendees and show footprint. The show released numbers today indicating: 4,024 qualified attendees (excluding exhibitors) – a 9% increase over 2011; Record conference attendance; Record international attendance from a total of 69 countries; Record exhibit sales: 62,440 net square feet – …
NEC’s VUKUNET Adds Media Sales, Addresses Software Conflict Qualms March 13, 2012 by Super User In the midst of madly running around last week at DSE I managed to grab the equally harried tag team of Pierre Richer and Ashley Flaska, President and VP Marketing of NEC Display, to get a little more filled in on what’s happening with their Digital OOH ad efforts via VUKUNET. I posted recently about …
DS WTF-O-Meter: The Adcolizer March 13, 2012 by Super User [youtube id=”qayrB_selNI” width=”600″ height=”350″] My WTF-O-Meter needed new batteries after seeing this last week at DSE 2012. Purpose=good. Business model=shaky. I’d suggest taking test before investing in a breathalyzer-based ad network. Selling advertising is already really hard, without layering in that your target audience is people who’ve been drinking. Video from rAVe [Publications].
How We Did An NFC-Social Media-Twitter Mash-Up March 12, 2012 by Super User One of the big things we wanted to accomplish at this year’s Preset Group DSE Mixer was to fully integrate digital into the event, and that meant more than just getting some digital content looping on the venue’s available screens. I was contacted, separately, by folks at two different companies, and with the help of …
New DOOHgood Creative Available For Tornado Relief March 12, 2012 by Super User We have another great spot developed for DOOHgood, again focused on raising funds to help recent and future (unfortunately) victims of tornadoes in the United States. The traditional tornado season hasn’t even really started, but as well all know it has been deadly. We’re asking Digital OOH and non-advertising networks to run these spots in …
