Social TV Is Interesting, But Is It The Answer? March 23, 2012 by Super User There have been a pair of lengthy posts in the last 24 hours – manifestos, of sorts, on the wobbly state of the Digital Out Of Home space and calls for the industry to start thinking about Digital OOH being more aptly framed as Social TV. rVue and its founder Jason Kates issued a lengthy …
Guest Post: Digital Out-Of-Home No More March 22, 2012 by Jason Kates An Open Letter to the Digital Out-Of-Home Industry [dropcap]W[/dropcap]e are in the midst of a revolution. Not the violent, noisy, two-sides-fighting-against-each-other type but the quiet, almost unnoticed variety that is whispered among colleagues but no one really wants to discuss publicly. That’s not to say there haven’t been casualties. There have been plenty and more …
Nielsen Forecasts Growth In Experiential Retail March 22, 2012 by Super User Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, with an outlook that sees formats blurred, experience and entertainment raised in importance and technology having a more pervasive, consumer-facing footprint. Called What’s In Store, In-Store For U.S. Retail In 2016, …
NZ Museum Piece Blends Modern Tech With Traditional Maori Cloaks March 22, 2012 by Super User Tony Scott of Wallflower Advanced Digital Signage in Auckland, New Zealand (bucket list destination) sent along a note and case study link to an interesting museum project that blends traditional Maori culture with very modern technology. Artist TeRongo Kirkwood was commissioned by Creative NZ to create a new body of work, representing the Kahu or Maori Cloak, …
Follow The Money Dep’t: Local Media Digital Spend Strong And Growing March 22, 2012 by Super User The research consulting firm BIA/Kelsey’s newest U.S. Local Media Forecast (for 2011-2016) anticipates strong growth in the digital segment of local media advertising through 2016. The firm anticipates local online/interactive/digital advertising revenues will climb from $21.2 billion in 2011 to $38.5 billion by 2016, a compound annual growth rate (or CAGR for you MBA types) …
Polish Digital OOH Network Switches To BroadSign March 22, 2012 by Super User There’s nothing like a Chapter 11 bankruptcy filing to install confidence in prospective clients, so I am sure the guys at BroadSign were very keen to get word out of a software win with a third-party ad network that deploys in some of the major grocers in Poland. BroadSign’s ad-focused SaaS platform should be driving …
DSE Doing Another Speed-Dating Weekend March 19, 2012 by Super User The Digital Signage Expo people have sent out a note rounding up sponsors for a DSE Spring Industry Forum, to be held May 20-23 in Ft. Lauderdale. This event could, therefore, be held in Bill Gerba’s backyard, though I am not sure all the crime scene tape is gone yet. The event – I was …
CETW: Why I’m Not Going, And Reasons To Go March 19, 2012 by Super User A few people have sent me notes recently asking if I was going to CETW and could we meet up? Unfortunately, I’m not. And I think that’s the case for a lot of people in the pure-play (if there is such a thing) digital signage sector. I like the show and think the JD Events …
Five Vendors I Wish I’d Seen At DSE March 16, 2012 by Super User The challenge with going to a trade show in an industry I’ve been around since we were making displays with stone tools and mud is that it is really hard to walk through that place and not end up in lengthy chats with friends. So two days was nowhere near enough for me to have …
Canada Telecom Giant Bell Buys Astral Media March 16, 2012 by Super User Media concentration is a big issue in Canada, and it just got bigger as the country’s largest telecommunications company BCE Inc. – which already owns TV networks and newspapers – just bought Quebec-based Astral Media, which owns specialty TV channels and radio stations, and one of the largest OOH-Dogital OOH footprints in the country. The deal …
