Big Picture: Agency Giant WPP Reports Revenues Growth, But Slowing August 31, 2012 by Super User The monster marketing services holding company WPP – the biggest of the big buys – has reported interim results for 2012 that show a roughly 6% revenue gain for the first six months of the year, to about $8 billion USD. Profit and operating margin were both up. Most of the report is the sort of …
Harris Broadcast: Deal Process “Proceeding As Planned” August 30, 2012 by Super User The leadership at the broadcast communications division of Harris have sent a note around to staff providing an update on where things are at with the parent company’s plans to sell the business unit off. A copy found its way to my Inbox. The summary: things are moving along, some big boys are looking, and …
Times Square Interactive Promo Bridges Digital And Social (For A Change) August 30, 2012 by Super User How about a Digital OOH program that cranks 111,000 Facebook likes, 6,900 shares and more than 2,000 comments in less than 48 hours? Not too shabby, particularly given that a lot of Digital OOH operators are pretty spanking happy if people even notice their screens, never mind engage. LocaModa CEO and Founder Stephen Randall has …
The Basics: Using Sticky Content To Drive Viewership August 30, 2012 by Super User The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas at airports in Sydney, Melbourne, Brisbane and Perth. What they have done right here is parked the advertising window in a very busy area and right between the arrivals and departures …
Coca-Cola And Telstra Roll Out 3,000 Digital Signs In Australia August 30, 2012 by Super User Telstra, the big Aussie telecoms company, has done a deal with Coca-Cola Amatil (CCA), the beverage company’s bottler down under, to put some 3,000 digital sign units in bars and restaurants to drive purchases, using the carrot of free WiFi. Buying a Coca-Cola product gets customers a code they can use to connect through to …
Project Profile: Interactive Wayfinders At Upstate NY Mall August 29, 2012 by Super User Erin Doherty from Four Winds Interactive sent along a nice piece from the Syracuse Post-Standard that profiles an expanded shopping mall in that city (Destiny USA) and the big push the mall operator did with digital wayfinding directories powered by FWi’s platform. It’s pretty familiar territory for digital wayfinding systems, but nicely executed. I like …
Building The List: Who Does Digital Signage Creative? August 29, 2012 by Super User I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. There are very, very few companies whose primary business is producing creative for digitally-networked screens. So I thought I would build up the list, and share it around here. There are …
Locamoda Tweet Visuals At RNC Convention August 29, 2012 by Super User Here’s a screen grab of the social medi stream being used at the Republican National Convention this week, via Locamoda and the Republican survey research firm McLaughlin & Associates.
DNC Books Anti-Romney Spots On Digital Board Facing Republican Convention August 29, 2012 by Super User Ambush and guerilla marketing is nothing new for national politics, but it’s a little more amped up by digital this week as US Republicans meet this week in Tampa at the party’s national convention. Democrat supporters have booked at least a couple of billboards with opposing ad spots, and one of those boards is directly …
Neil Armstrong Honored On 963 Digital Billboards In US August 28, 2012 by Super User This is a really nice gesture. Clear Channel Outdoor is running a file on all 963 of its digital boards in 37 DMAs honoring the life and achievements of Neil Armstrong, who passed away Saturday. The memorial honors the astronaut with a subtle turn on his most famous words. The memorial billboard reads: “That’s one …
