Panasonic Official Digital Signage Provider Of US Political Conventions September 7, 2012 by Super User If you watched any of the coverage from the two US political conventions in the last couple of weeks, you would have seen a heavy use of large format LED walls as backdrops to everyone from the Romneys and the Obamas to Clint and his, ummm, borrowed chair. I was curious what was used, and …
Holt-Renfrew Projection Mapping In Toronto September 6, 2012 by Super User Here’s a shot from Christie, via Twitter, presumably testing out the projection mapping going on tonight at the Toronto – Bloor Street flagship store for luxury retailer Holt Renfrew, which is marking its 175th birthday.
Rant: Your Digital OOH Network Probably Sucks September 6, 2012 by Super User Like most guys, I don’t get a medical check-up anywhere near as often as I am supposed to. But my long-suffering spouse just went ahead and booked me in. So I am sitting in the waiting area this morning, watching the people not watching the Digital OOH screen in the corner of the lounge. Yet …
Project Profile: Nissan’s Kinect-powered Virtual SUV September 6, 2012 by Super User I’m not a big fan, at all, of gesture-based interactivity. At least not the big, imprecise and goofy gestures required using Kinect. So I wasn’t expecting a lot of this program Nissan had developed to preview its new Pathfinder in dealer showrooms in the US. I should disclose that I am working with a Nissan …
RMG Adds Online To Travel Media Offer September 5, 2012 by Super User The lines continue to blur on digital advertising sales and placement – the latest being Digital OOH company RMG Networks doing a deal to sell the ad avails on WiFi-enabled browsers on US airline flights. The announcement today is a little fuzzy on details, but presumably the exclusive media sales partnership with Gogo, which has …
Project Profile: 100 Screens In AT&T’s Chicago Flagship Store September 5, 2012 by Super User US carrier AT&T has opened up a digital screen-filled flagship store on Chicago’s Magnificent Mile retail strip, with the aim of showing customers everything AT&T offers up in technology. “Our Michigan Avenue store is where customers can immerse themselves in everything AT&T is about and truly explore the technology we have to offer,” says Paul …
People: Comqi Announces New CFO/COO September 5, 2012 by Super User ComQi has announced Ifti Ifhar is joining the company as Chief Financial Officer/Chief Operating Officer, a gig based in the software and distribution gear company’s New York offices. Ifhar is described as a seasoned finance, operations and administration executive with a broad experience of building robust infrastructures and A teams for fast growing global companies. …
People: Gurley Leaves Symon, Focusing On Mobile Again September 5, 2012 by Super User Steve Gurley has left his Senior VP position at Symon Communications to go back into start-up land – focused again on mobile marketing. Gurley is contacting people via LinkedIn to say his new company – yet to be named – “will be focused on helping client companies take advantage of the mobile marketing, mobile payment …
Project Profile: New-York Historical Society Museum September 5, 2012 by Super User All photos: www.bengancsos.com Here’s a look at how content and industrial design can work well together and take a project up a few knotches in quality. The newly renovated New-York Historical Society Museum – which presents the long and rich history of that city, now uses digital around the facility to inform and guide visitors. I …
Clarity Is Your Friend: Tips For Both Sides Of The Digital Signage RFP September 4, 2012 by Super User Through Preset, I have found myself involved in a PILE of RFPs in the past couple of years, helping end-users pick out the platform that best suits their needs. There are lots of variables and also lots of reasons for choices that have nothing to do with price, but price is always going to be a …
