DPAA Says Sector Growing At 6X Pace Of Media In General October 10, 2012 by Super User The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad spending. The data from Miller, Kaplan, Arase suggests digital place-based media grew by 11.8% from Jan-June 2012 over the same period last year, comparing that against Kantar Media data that shows total …
Flixio Switches On New Web Presence October 8, 2012 by Super User Lots of companies issue press releases when they revamp their websites, and in just about every instance, my reaction amounts to: “Well, that’s nice.” Or less delicately put: “Yeah, so …” However, I pay more attention when it is a creative shop, and I was rewarded with good stuff when I got an email from …
Spotted: Royal Bank ATM With Flanking Ad Screen October 5, 2012 by Super User Saw this in my local Shopper’s Drug Mart (Canadian drug chain) while I was in buying feed for the caribou … I’ve seen lots of attempts to put ad screens well above an ATM, and wondered how many people actually noticed them. This is the first time I have seen an ATM with a display …
Project Profile: Interactive Totems In Italian BMW Showrooms October 5, 2012 by Super User BMW dealers in Italy have started using interactive stations on showroom floors to drive information about available financial services for the luxury cars. The German automaker engaged Milan-based multimedia designer Excogitare and digital signage services provider friendlyway, who developed a totem-style freestanding display that functions as a brand marketing display but goes interactive when people …
Project Profile: GE’s 58-Foot Video Wall At New Toronto Facility October 4, 2012 by Super User So the cheeky side of me – and yes there is one – now understands why my energy bill for this summer arrived by forklift. A little bit of it, just a little, perhaps went indirectly for a massive new video wall at a GE Digital Energy facility in suburban Toronto – with GE being …
Project Profile: Jolly Green Giant At Grand Central October 4, 2012 by Super User Here’s video, pix and background on a digital sign/augmented reality/live event mash-up for the Green Giant produce brand, done at Grand Central Terminal in New York City. The One Giant Pledge live used a 30 square metre projection screen in one of the big station’s cavernous halls to do an augmented reality experience targeting families. …
Project Profile: Build-A-Bear’s Interactive-heavy Concept Stores October 4, 2012 by Super User Nanonation continues to have a big part in the Build-A-Bear Workshop retail chain, which has just opened the first of several nerw concept stores in the US. The new Build-A-Bear store design reflects two years of work updating the interactive, digital and overall customer experience in stores. For the unfamiliar, the store is about making …
Marketing: RMG Releases New Brand Film October 4, 2012 by Super User RMG Networks Experience Video from Transparent House on Vimeo. RMG Networks arguably does the best marketing in the Digital OOH space, and that owes both to allocating a healthy budget for the work and to being much more creative in what gets done. Consider the terrific brand film (above), which RMG had done to show …
Project Profile: Shark Week Poolside Projections October 4, 2012 by Super User This is much more live event than digital signage project, but interesting enough to mention … For the recent 25th anniversary celebration of the Discovery Channel’s Shark Week programming, the press and people involved with the show had a party at the Beverly Hilton in LA that inclued a ton of projection work around and in …
People: Post Acquisition, Atley Last Of Key Execs To Leave Adcentricity October 3, 2012 by Super User I wondered about the status of Jeff Atley, one of the founders of Adcentricity, when there was a news piece a couple of weeks ago and I poked around the site and did not see his name listed in the management team. It’s official now that the other co-founder of the Toronto Digital OOH company …
