Project Profile: East Side Mario’s Menu Boards November 6, 2012 by Super User Aaron Campus of Blink Multimedia – a digital signage-focused creative shop in the Toronto area – sent along pix of work he did for a fast food extension of the restaurant chain East Side Marios. Campus has been doing stuff in this space forever, including some big boards in Times Square, so he understands the …
Project Profile: Windows 8 Launch In UK November 6, 2012 by Super User Most of the digital stuff I have seen in shopping malls has been pretty underwhelming – analog poster stuff turned digital. There’s a much larger opportunity to really use the space and foot traffic of malls, and blend different mediums to do something with impact. A recent Microsoft campaign is a good example of the …
Flypaper’s New Marketplace Doesn’t Stick November 6, 2012 by Super User For a couple of years now various vendors have been quietly telling me of their plans to develop a content marketplace that would enable their own clients, and people using other services or platforms, to have a central clearing house for content. It is something that’s absolutely needed and would be effective in putting network …
Project Profile: Four-zone Content In New Thai Fast Casual Cafe November 5, 2012 by Super User Dee Daa Restaurant Digital Signage Network from ARSENAL MEDIA_DEMO ZONE on Vimeo. Back in late spring I was contacted by an entrepreneur who was in the final stretch of opening a fast casual Thai restaurant – Dee Daa – in midtown Manhattan and needed some help sorting out what to do in terms of the …
UK Startup Raises Game On Virtual Fitting Rooms November 5, 2012 by Super User A UK start-up has taken a more sophisticated, less gimmicky spin on the idea of virtual fitting rooms, and it’s the sort of thing that could have application not only online but on the sales floor of apparel retailers. As TechCrunch reports, Metail is coming off a trial with Tesco and signing up retailers in …
Locbit Adds Local Messaging Donations To DOOHgood Effort November 5, 2012 by Super User San Diego-based Locbit has added to the DOOHgood relief effort for Sandy by steering all revenues from messaging related to the storm to charity efforts. All proceeds from text ads posted on the Digital OOH network that have the hash tag #Sandy will directed to the Red Cross and Habitat for Humanity, and a San Diego …
DOOHgood Update: Red Cross Video Ready For Download November 2, 2012 by Super User http://www.doohgood.com/videos-usa This video is free to use to help drive Sandy relief effort funding. It is a :30 second spot, which is kinda long, but what we could get from the Red Cross. We are STILL looking for a :15-second spot. Any volunteers?
Microsoft Hints At Shipping New, Large Multi-Touch Devices November 2, 2012 by Super User Microsoft is planning to ship devices that use Perceptive Pixel’s multi-touch capabilities, through there are few details about the what’s and when’s. This should come as no surprise as the software giant bought the small NYC startup this spring, presumably for its IP. Jeff Han, who started and sold Perceptive Pixel to Microsoft (where he …
Pinch Smart Devices For Free-Form Video Clusters November 2, 2012 by Super User I haven’t worked out in my head how this could apply to digital signage, but new software developed by researchers at the Tokyo University of Technology definitely has some intriguing possibilities. Called Pinch, it’s an interface that connects the displays from multiple touch devices together. When a user places a thumb and index finger on two …
Astral Adds Six More Big Digital Boards For Toronto’s Traffic-Jammed November 2, 2012 by Super User If you have been to Toronto and headed downtown from the main airport you have seen this endless row of big billboards that have for years filled a driver’s field of vision as they crawl along. As OOH environments go it’s a good one because of all the traffic and the slow pace. Montreal-based Astral …
