Project Profile: Walmart, Mattel Open Virtual Store November 13, 2012 by Super User I was being swept in a wave of humanity out of Toronto’s Union Station the other day and into a rotunda area that splits the hordes in two directions into the massive underground walkway system below the business district. Right at the fork in the PATH system was this virtual store being run by Walmart and …
Project Profile: Queue Content Gets DSA’s Content Crown November 12, 2012 by Super User TEP VQ from Two West on Vimeo. Kansas City-based firm Two West does a lot of work for Sprint (also based in KC), including creative that won the DSA Crown last week for Point of Wait (less than $10,000 budget). The work was for Total Equipment Protection, one of the spots used by Sprint in its “merchantainment” channel intended …
Project Profile: Guessing Spice Program Gets DSA Crown November 12, 2012 by Super User The DSA Crown Award for Point of Sale with s content budget of $10,000 or more went to McCormick for its Guess That Spice, with content done by 5th Screen Digital Services and using HP hardware. Spices giant McCormick & Company Inc. opened the doors to its first retail destination, McCormick World of Flavors, in Baltimore’s Inner …
Project Profile: DSA Crowns Monterey Bay’s 150 Feet Of Awesome November 12, 2012 by Super User Gold in the recent DSA Crown awards for content to the Monterey Bay Aquarium and mediaco Inwindow Outdoor, in the Category – Point of Transit ($10,000 or more). The “150 Feet of Awesome” campaign used interactive screens to encourage people to “Share the Experience, and Share the Love” of the west coast marine center (been …
Project Profile: DSA Crown-winning BBVA Roll-out November 12, 2012 by Super User Here’s another look at the BBVA bank job in Spain that won the DSA Crown Award: Category – Point of Wait ($10,000 or more) Gold: BBVA Flagship, submitted by John Ryan As I wrote earlier this year: The Spanish bank BBVA went big on digital at its newly opened flagship branch in central Madrid. The branch has …
Project Profile: DSA Crown-winning Mercedes “Visualizer” November 12, 2012 by Super User Here’s the DSA Crown award winner from last week in: Category – Point of Sale (content budget less than $10,000) Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group This is a nice interactive application, though I wonder how much is new here and how much has been ported from online or apps and …
Gear: Mac Minis For Digital Signage Get Better, Faster November 9, 2012 by Super User I’ve chatted with several people who think the Apple Mac Mini is the best mid-level priced digital signage player on the market because of its form factor, speed and emphasis on graphics performance. If you are in that camp, the good news is the Mac Mini is now even better. As Engadget reports, the Mac …
Awards: Two West Takes The DSA Creative Crowns November 9, 2012 by Super User The Digital Screenmedia Association found some electricity in New York and had its DSA Crown Awards the other night, following the first day of the just-wrapped Customer Engagement Technology World. There were awards in several categories and the big winner was the Kansas City-based firm Two West, which does a pile of work for Sprint …
People: Girgis Leaves Pattison Onestop November 9, 2012 by Super User Not too surprisingly, at all, Mike Girgis has left Onestop Media Group – 18 months after the company he started was acquired by Pattison Outdoor Advertising, Canada’s biggest pure-play out of home media company. Girgis is best known as the guy who got the Toronto subway system equipped with screens on its station platforms – …
Project Profile: Using Digital Signage Tech In Classrooms November 6, 2012 by Super User This is different. The Culinary Program at Okanagan College, a community college in south central British Columbia, is using digital signage gear to demonstrate food handling, preparation and cooking techniques to students. That’s usually been done with big fella mirrors hanging at an angle over the instructor’s table, but that has always meant just one …
