People: Koolen Joins PRI AS EU Consultant November 29, 2012 by Super User Digital signage software vet Robert Koolen has joined Platt Retail Institute as Advisor on EU Business Strategy, providing management consulting and business development services for companies on the other side of the Atlantic that are trying to build up business over here. “Opportunities for local growth in many parts of the EU are limited because of …
Spotted: Video Wall Embedded in Scotiabank’s Giant Branding Wall November 29, 2012 by Super User Jeff Wismer of Toronto’s Cineplex Digital Solutions posted a tweet and pic (@jeffwismer) from a new branding wall at the Scotiabank branch at Yorkdale, arguably’s Canada’s toniest shopping mall. It’s an array of four 55-inch LG LCD panels. It’s also a great example of how a big canvas can work with you or against you. …
Red Stripe Takes Brand Experience To A Corner Shop November 28, 2012 by Super User This is just terrific. Jamaican beer brand Red Stripe worked with ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) on a fun brand experience set-up in a London corner shop. The clever people behind it rigged merchandised products and objects in the shop to start playing a classic piece …
UK Integrator Opens Digital Signage Superstore November 28, 2012 by Super User I have a slightly loopy love for press releases from the UK and Europe because I get all these terms I don’t othewrwise see, like bespoke (translation: custom) and hypermarket (translation: big-ass store). Both are part of the news release about a purpose-built, focused showroom for digital signage gear and software at a storefront location …
Mediacos Release Paper On NFC And Mobile Marketing November 28, 2012 by Super User A couple of out of home ad companies and a mobile services provider have put together a good, entry-level white paper looking at NFC from the lens of advertising and engagement (not payment) in Canada and further afield. Called NFC and Marketing: Bridging the Gap, the white paper provides numbers and some analysis, and looks at …
Real Digital Media Expands Sales To Europe November 28, 2012 by Super User Ken Goldberg and his guys at Real Digital Media have crossed the big pond, cutting a deal with a London-based holding company that signals the company’s entry to the European market. Integrated Signage Solutions, Ltd. (or ISS) has exclusive rights to market, license and support RDM’s NEOCAST platform in Europe. Says a press release: Real Digital Media will …
Casio Turns On New Countertop Merchandising Displays November 28, 2012 by Super User Casio Computer is getting deeper into the digital signage business (they have been peddling projectors in the space for a while) with a new countertop display system that is part LED projector, part projection film and part laser something or other. The company plans to market the technology to restaurants and c-stores in Japan, the …
WHITE PAPER: In-Store Digital Signage November 27, 2012 by Tony Wenzel Tony Wenzel, SVP Sales at STRATACACHE, has developed a white paper on the strategy to apply to in-store digital signage – focused on banking but more broadly applicable. Wenzel is delivering technology solutions that support large-scale digital merchandising initiatives for the banking, retail, C-store, and QSR verticals. Executive Summary Bank executives routinely ask sponsors of …
Sail: Great Store, Crappy Network November 27, 2012 by Super User A Quebec-based, outdoor-oriented retail chain called Sail recently jumped the Ontario border and started opening stores in the Toronto area, including one near me. The stores are competing with Mountain Equipment Coop, and emulating US chains like REI. I really like the place, and all the stuff to look over, and it’s pretty nicely designed …
Pix: Snowy DSA-CETW Cruise November 26, 2012 by Super User A photo gallery is now up from the DSA Crown Awards, held a week after Superstorm Sandy and in the middle of a pretty good snow storm. Nothing but fun. This is from the boat.
