Digital Cinema’s RED Debuts Player With Digital Signage, Among Other Things, In Mind December 5, 2012 by Super User As a mere mortal who only kinda-sorta-mostly understands what geeks tell me in person and in writing, I am not quite sure what to make of the digital camera company RED saying it has a product for digital signage. On the one hand, the idea of RED have a very high-rez 4K digital cinema media …
Stratacache Shifts VP As Asia-Pacific Presence Grows December 5, 2012 by Super User STRATACACHE is getting serious about building up business on the other side of the Pacific – having opened an office in Hong Kong and now shifting a guy from the US to run the Asia-Pacific region. The Dayton, OH-based firm has appointed Stephen Choi to the newly-created role of SVP of Asia-Pacific. He’s moving from …
Project Profile: Shaw’s Waterfall Retail Displays December 4, 2012 by Super User Canadian communications and media giant Shaw Communications has started integrating digital screens into its retail stores and using Christie’s MicroTiles to full advantage as interesting, dimensional feature walls. The pix are of the 4 high by 6 wide wall done this spring at Sunridge Mall in NE Calgary – pretty close to my old Calgary Herald …
Finding The Store No. 1 Mobile Activity For Shoppers December 4, 2012 by Super User If you are a retail marketer or providing technology and services into that sector, you are probably wrestling everyday to stay on top of all the advances and gadgets having to do with smart devices. There’s lots of hand-wringing going on about showrooming (doing price comparisons between stores, while in one of those stores), but …
Tech Advances Put Digital Signage Sector On Cusp Of Major Change December 3, 2012 by Super User It’s more evident by the week that technology advances and production volumes are conspiring to put digital signage on the cusp of some major changes. The catalyst for all this change is the smart device industry, which is driving interactive software development, very fast, powerful and, most important, cheap CPUs, and low-cost retail-ready displays. Multiple …
Project Profile: Nespresso’s Interactive Sales Kiosks Now in 250+ Sites December 3, 2012 by Super User Swiss food giant Nestle Group markets its Nespresso coffee machines and capsules very deliberately as upmarket and special. You can’t buy the capsules in grocers or mass merchandisers. You instead have to order online or go to a handful of retail stores that are packaged up like snooty, high fashion boutiques. I know this because I …
Intel NUC’s Digital Signage Sector With Impressive $300 Box November 30, 2012 by Super User I certainly think about Intel being front and center in the computing business, but much more being Intel Inside as opposed to the actual PC maker. But the tech giant has started marketing something called the Next Unit of Computing, or better, the NUC. It’s a 4 inch by 4 inch little box that’s about the …
OAAA: Out Of Home Ad Spend Up 4.4% in Q3 November 29, 2012 by Super User The Outdoor Advertising Association of America (OAAA) says advertising revenue was more than $1.5 billion in the US in Q3, up 4.4% from the same period last year. McDonald’s is the big dog in OOH spending, followed by Verizon and Chase. The OAAA says FOX and NBC are also big spenders, and BBC America’s OOH budget grew …
Project Profile: An Elementary Take On Street-Level Interactive November 29, 2012 by Super User [highlight color=”eg. yellow, black”]Editor: I know, that’s not the video I am referencing. They sent me embedded video and then they took the video down. I smell cranky agency.[/highlight] Here’s a large-format street window campaign for the CBS TV drama Elementary – a touchscreen trivia game. People walking by the display – in NYC as …
Digital Wayfinding Firm Jibestream Wins Canadian Innovation Honour November 29, 2012 by Super User Toronto-based wayfinding software firm Jibestream won a competition that saw the small firm dubbed one of Canada’s most innovative companies. The contest involved an audience of more than 500 investors, entrepreneurs, and business analysts at a Canadian Innovation Exchange event Wednesday in Toronto. The CIX event was a real-time stock trading game that involved raising virtual …
