Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage November 27, 2025 by John Berkovich Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby displays and programmatic advertising options to theaters across the U.S. Positioned as “refined digital signage,” the platform is designed to replace aging, cumbersome systems, offering a streamlined workflow for high-traffic venues. …
UCL to Light Up Wilkins Building With Immersive Projection Show for 200th Anniversary November 27, 2025 by John Berkovich University College London will mark its bicentennial with an immersive sound-and-light production that will transform its Wilkins Building into a large-scale projection canvas next February. The event, titled UCL Illuminated, will run for three nights from February 11–13, 2026, and will use architectural projection mapping to turn the historic façade and surrounding Quad into a …
Doohclick Adds Quividi Audience Intelligence To Boost Trust and Transparency in DooH November 26, 2025 by John Berkovich Doohclick has integrated Quividi’s audience measurement technology into its global OoH and retail media ad management platform, giving media owners a direct pipeline to first-party audience data and verified attention metrics. Quividi, a France-based audience measurement platform regarded as a gold standard among premium DooH networks, measures more than two billion impressions across tens of …
Color-Changing Guitar Debuts as Cream and E Ink Open Preorders November 26, 2025 by John Berkovich Musicians have always worn their emotions on their sleeves — think Mick Jagger pushing away intrusive photographers in his younger days — now their guitars can, too. Cream Guitars has partnered with E Ink to open preorders for the Cream DaVinci, the world’s first commercially available color-changing guitar powered by E Ink Prism 3 display …
Shanghai Rolls Out New Smart Signage Installations – Well, sort of November 25, 2025 by John Berkovich This isn’t digital signage in the traditional sense. There are no playlists, no CMS, and no pixels that power these little structures that comprise a network called “Digital City Signage.” China Telecom’s Shanghai branch has unveiled these installations across the city to translate complex telecom concepts into simple visuals as part of Shanghai’s push toward …
OOH! Media Turns Waverley Street Furniture Network Fully Digital, Expands Eastern Sydney Footprint November 25, 2025 by John Berkovich OOH! Media has completed the full conversion of Waverley Council’s street furniture network to digital, activating 106 screens and adding 16 premium consecutives and three special-build sites across Bondi Junction and Campbell Parade. The upgrade gives brands 100 percent share-of-time opportunities in one of Sydney’s most heavily trafficked summer precincts. Built on new LED displays, …
Vistar Media Debuts Global DooH Creative Strategy Certification November 25, 2025 by John Berkovich Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. The program, Accelerate: Strategic Creative in Digital Out-of-Home (DooH), is now available through Vistar Academy across the U.S., Canada, EMEA, and APAC. The New York–based company, now part of T-Mobile Advertising …
NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets November 24, 2025 by John Berkovich The NBA is extending its long-term partnership with Cosm through 2030, expanding the league’s shared-reality programming as Cosm prepares new venue openings in Atlanta, Detroit, and Cleveland in 2026 and 2027, with more locations to come. The agreement ensures Cosm will continue producing and presenting select national NBA games across ABC/ESPN, NBC/Peacock, and Prime Video …
Manchester Screen Unveils UK’s Largest Hybrid Billboard November 24, 2025 by John Berkovich Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter (3,294-square-feet) LED display. Now, it can now be paired with an 834-square-meter (8,977-square-feet) vinyl wrap, creating more than 1,140 square meters of continuous advertising space. The enlarged format marks a significant …
PPL Center Debuts New Govision LED Package, Nearly Doubling Display Footprint November 21, 2025 by John Berkovich The PPL Center in Allentown, Pennsylvania, USA — home of the AHL’s Lehigh Valley Phantoms, the top minor-league affiliate of the National Hockey League’s Philadelphia Flyers — has completed a full LED upgrade anchored by a new Govision-built center-hung, giving fans a noticeably larger and sharper game-night experience. The new four-sided structure replaces the original …
