Outfront Taps Former Twitter and Verizon Executives for Senior Marketing Roles December 3, 2025 by John Berkovich Outfront Media has named Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President of Performance Marketing, adding two senior hires to its executive team as the company reshapes its marketing and revenue strategy. The appointments were announced by CEO Nick Brien, who said the company is strengthening both its brand …
Taiwan’s Space Theater Completes Dome Projection Overhaul with Laser System Upgrade December 3, 2025 by John Berkovich The Space Theater at the National Museum of Natural Science in Taichung has completed a major technology upgrade, replacing its legacy lamp-based projection system with six Christie Griffyn 4K35-RGB laser projectors. The project was commissioned in March and completed by the end of October, with the upgraded theater reopening to the public in November. First …
Finnish National Theatre Completes Venue-wide Digital Overhaul with Uniguest Platform December 2, 2025 by John Berkovich The Finnish National Theatre has completed a venue-wide technology upgrade, modernizing the 150-year-old institution with integrated IPTV, digital signage, room booking, and secure video services supplied by Uniguest and implemented by Finnish integrator Audico Systems Oy. The project replaces several legacy systems with a single connected platform across seven stages and multiple support areas. Video …
Puma Opens Largest European Flagship Store in London December 2, 2025 by John Berkovich Puma has opened its largest European flagship store on Oxford Street, adding a 24,000-square-foot retail location to one of London’s busiest shopping corridors. The two-floor store, located near Selfridges and Bond Street Tube Station, marks the company’s first flagship opening in Europe and expands its physical retail presence in the UK. The space carries Puma’s …
Musco Sports Lighting To Acquire Mobile LED Specialist Insane Impact December 1, 2025 by John Berkovich A notice that appeared to signal the shutdown of Des Moines, Iowa, USA–based Insane Impact has instead turned into the prelude to an acquisition deal that will fold the mobile LED display company into Musco Sports Lighting, with jobs staying in place and more on the way. Insane Impact, which builds mobile LED trailers and …
Osmos and Advertima Link In-Store Analytics to Retail Media Buying in New Integration November 28, 2025 by John Berkovich Omnichannel retail media platform Osmos has integrated with in-store audience intelligence firm Advertima, aiming to connect physical-store behavior more directly with retail media planning and measurement. The integration combines Osmos’ retail media operating layer with Advertima’s computer-vision software, which analyzes foot traffic and shopper attributes in real time. Retailers are intended to use the combined …
Moment Factory Powers New Immersive Games Experience Inside Real Madrid’s Bernabéu Stadium November 28, 2025 by John Berkovich Real Madrid C.F. has introduced a new multimedia attraction inside the Santiago Bernabéu, transforming stadium corridors into a year-round interactive experience developed in partnership with Moment Factory. The installation, called Realmadrid Games, was produced with construction support from Acciona Living & Culture and is designed to broaden the venue’s entertainment offerings beyond match days. The …
LED Set to Overtake LCD in Corporate Meeting Rooms by 2029, Says Futuresource November 28, 2025 by John Berkovich Corporate meeting rooms are entering the next phase of a long-running display transition, with LED forecast to become the dominant display format by value within four years, according to newly published research from Futuresource Consulting. In a video briefing (available through registration) following the release of the firm’s latest global corporate professional displays report, Futuresource …
Interpublic Study Shows In-Store Media Has Always Been Powerful – Brands Just Haven’t Used It Properly November 27, 2025 by John Berkovich A new Interpublic Group–commissioned study suggests that in-store media isn’t experiencing a “resurgence” – it never lost influence, it was merely underused. Conducted with experiential agency Momentum Worldwide, the research positions the physical store as a critical intersection of technology, emotion, and human behavior, even as agentic commerce and AI-driven personalization reshape retail. Carly Johnson, …
Quantum-Generated Artwork Debuts on Bradford Media Wall in DooH First November 27, 2025 by John Berkovich Artwork created using quantum computing debuted on one of the UK’s largest digital canvases with a world-first film premiering on the Bradford Media Wall as part of the Bradford Quantum Hackathon. The 20-second experimental work, Quantum Splash, uses quantum algorithms to simulate the movement of water and is believed to be the first artwork created …
