JC Decaux and Ströer Show Rare Signs of Weakness as Global OoH Softens November 14, 2025 by John Berkovich JC Decaux has posted its first quarterly revenue decline in years, signalling that even the world’s largest outdoor-media owner isn’t immune to shifting advertiser sentiment. The company reported €926.1 million (US$1.08 billion) in Q3 2025 revenue, a 2.3 percent year-over-year decline (–0.9 percent organic), driven by weakness in Street Furniture and Billboard. Transport was the …
LED Studio Brings Rocket-Proof Displays to Kennedy Space Center November 13, 2025 by John Berkovich The Gantry at Kennedy Space Center Visitor Complex has reopened with a bold new attraction that blends real-time spaceflight data, theatrical immersion, and advanced display technology anchored by LED Studio’s custom-engineered LED systems. Once the primary public viewing platform for Space Shuttle launches at Launch Complex 39, The Gantry has been reimagined as a multi-zone …
Nongshim Lights Up Times Square With ‘KPop Demon Hunters’ — Even If I Have No Idea Who They Are November 12, 2025 by John Berkovich Nongshim brought the heat to New York’s Times Square with a splashy global campaign – and, for some of us who haven’t followed pop music since the CD era, a touch of cultural confusion – celebrating its Shin Ramyun collaboration with Netflix’s animated film KPop Demon Hunters. The noodle giant took over digital billboards and …
Alfalite Expands Into the Americas Through Partnership With Adistec November 12, 2025 by John Berkovich LEDs manufactured in Europe are becoming increasingly attractive to customers in the U.S., particularly in government-related projects and other business-critical verticals that preclude Chinese solutions from the outset due to safety and ongoing tariff concerns. It’s not surprising, then, that Alfalite, based in Spain, is seeking to expand business in North America with the announcement …
Ex-Avixa Executives Partner With Jetbuilt To Deliver AV Market Intelligence November 11, 2025 by John Berkovich Jetbuilt has announced a new partnership with Apogee Insights, the research firm recently launched by former Avixa executives Sean Wargo and Lee Dodson, to provide deeper, data-driven market understanding for manufacturers, integrators, and consultants. The collaboration will integrate Jetbuilt’s project-management ecosystem with Apogee Insights’ analytical expertise in research, market strategy, and data science. Together, the …
Lionsgate Rolls Out ‘Hologram-ish’ Movie Stars in 15 U.S. Theaters November 11, 2025 by John Berkovich No, it’s not a hologram but it sure looks like one. Lionsgate has unveiled interactive “hologram-ish,” as Sixteen:Nine founder Dave Haynes would say, pop-ups featuring the cast of Now You See Me: Now You Don’t in 15 theater lobbies across the United States. The activation lets moviegoers pose for selfies with life-size digital versions of …
Glass-Media and Digi Point Media Launch Transparent LED Poster, Targeting Retail’s Poster Problem November 10, 2025 by John Berkovich Dallas, USA-based Glass-Media, in partnership with Digi Point Media, has unveiled a transparent LED poster designed to replace printed storefront graphics with lightweight and remotely managed digital displays – the latest addition to a fast-growing category of transparent LED displays. According to Glass Media, its new display weighs just 13 pounds and can be installed …
Philips Mediasuite TVs Bring Streaming Luxury to Vietnam’s Grand Pioneers Superyachts November 10, 2025 by John Berkovich Two new 110-foot luxury superyacht hotels anchored in Vietnam’s Halong Bay have given their luxury cabins a technological upgrade: the Grand Pioneers I and II, operated by the Viet Thuan Group, are the first vessels in the region to be equipped with professional hospitality displays from PPDS. In collaboration with AV integrator Logico, PPDS installed …
Spectrio Names Peter Richardson Vice President of Sales to Lead Channel and Growth Strategy November 10, 2025 by John Berkovich Spectrio has appointed industry veteran Peter Richardson as Vice President of Sales, tasked with driving channel expansion and refining the company’s go-to-market strategy as it continues to integrate multiple acquisitions into a unified digital engagement platform. Richardson brings more than two decades of experience in building scalable partner ecosystems and has overseen more than $3 …
OAAA and Leading Platforms Unite for First-Ever Programmatic OoH Transparency Pledge November 7, 2025 by John Berkovich The Out of Home Advertising Association of America (OAAA) has announced the launch of the industry’s first Programmatic OoH Transparency Pledge, developed in partnership with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh, and Vistar Media. The initiative establishes a unified framework for integrity, accountability, and openness across programmatic out-of-home transactions. Drawing inspiration from …
