Newad adds NFC to Out Of Home ad poster network October 5, 2011 by Super User The Montreal-based out of home and digital out of home company Newad will be one of the first media companies in North America to add Near Field Communication (NFC) technology to its network of ad posters, starting in the new year with NFC chips embedded in some 200 backlit poster boards at Canadian college campuses. The chips …
New content hub launched for Digital Out Of Home business October 4, 2011 by Super User The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of home media, and not about much or any of the technical stuff that makes it tick. And then get the writing done by people who have things to say, but don’t …
Global ad spend up, but down in N. America, Europe: Nielsen October 3, 2011 by Super User Nielsen’s quarterly Global AdView Pulse report, released today, says global ad spend in Q2 of this year was up 5.7%, but it sank in the big markets of North American and Europe. Nielsen says ad revenue dropped in Q2 in 16 out of 36 global markets – the first big decline since the Q3 2009 …
iGotcha gets big high profile in Montreal Gazette October 3, 2011 by Super User The Montreal Gazette, that city’s primary English language daily, has a nice, lengthy business profile piece this morning about iGotcha Media, which has been involved in digital signage and Digital OOH for a bunch of years. The piece talks about how the company got past the sudden death of one of its co-founders, Michael Terni. …
DPAA beefs up board with three new members October 3, 2011 by Super User The Digital Place-based Advertising Association has bulked up its board with more than a bit of a who’s-who of the Digital OOH advertising space. The board now has 10 members with the addition of: Michael Bush, CEO of NTN Buzztime; Garry McGuire, CEO of Reach Media Group; and Dominick Porco, CEO of Adspace Networks, Inc. …
Printing biz changes partners; now dancing with DSF October 2, 2011 by Super User The Specialty Graphic Imaging Association, aka the printing business, appears to have changed dance partners for its annual trade show coming later this month in New Orleans. The SGIA Expo had, in 2010, a focused industry zone that was pulled together with the Digital Screenmedia Association. This year, there is a zone once again but …
Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH September 30, 2011 by Super User Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based on “accelerated gains in traditional OOH and the continued roll-out of digital OOH screens and signage.” That’s the word in the new omnibus media and communications industry forecast by Veronis Suhler …
Nielsen confirms the obvious, or is there more to it? September 30, 2011 by Super User Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing the ad on TV. My initial reaction was, “Well … yeah. Of course.” But I also thought, there had to be some reason Nielsen, working with Google, had looked into this. …
DPAA Media Summit agenda firmed up September 29, 2011 by Super User The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like the looks of this event because precious little microphone time is allocated to sponsors. That means the risks of some VP Sales or Chief Something Officer going rogue and pitching his …
DPAA reports fast ad revenue growth in sector in first half of 2011 September 28, 2011 by Super User The Digital Place-based Advertising Association says the Digital OOH sector is growing at five times the rate of the overall ad industry in the United States, based on sales figures coming in from members and non-members. Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, says a release today, advertising revenue …
