rAVe: A paper-thin poster AND speaker October 11, 2011 by rave Editor’s note: With speakers already very small (think tablets) there may be limited application for this in OOH and Digital OOH settings, but it is nonetheless pretty slick. A poster showing a traditional loudspeaker that can play real music was launched this week by the designer http://www.finnmagee.com. The poster is one of the first HomeAV products …
Walmart goes hyperlocal on screens with deals and content, but … October 11, 2011 by Super User Walmart is launching new messaging technology that localizes marketing messages based on what’s going on in the area and things like the weather. Sound familiar? Sure, it sounds like database-driven digital screen content. Yay! Except the screens, in this case, are PCs, tablets and smartphones. The retailing giant has announced the My Local Walmart Facebook app, …
Consolidation: Newad takes on competitor’s ad sales October 11, 2011 by Super User Montreal’s Newad has done a sales rep deal to market the digital screens run by what would have been something of a competitor, BarNet. By taking on BarNet’s screens in some 140 clubs in Canada’s biggest cities Newad more than doubles its digital sales footprint to some 1,300 screens targeting a decidedly young, hip and heavy-spending …
rAVe: Future of Display is Shaped: Mitsubishi’s Semispherical OLED Display October 11, 2011 by rave Ask yourself about “shape of the future” in displays and the natural conclusion is that once displays go flatter and flatter, the next direction is shape-changing. This June, Mitsubishi Electric created a semispherical OLED display called Geo-Cosmos for Japan’s National Museum of Emerging Science and Innovation. Now the concept has developed further with a prototype …
Forrester Research to talk mobile engagement in DSA webinar next week October 11, 2011 by Super User The Digital Screenmedia Association is running a webinar next week looking at mobile strategies and opportunities and featuring Julie Ask of Forrester Research. The Oct. 18th timing is slightly curious, and unfortunate, as the Strategy Institute has its conference on in NYC at the same time and others will be on their way to that city …
GoGo getgets lotto machine giant as ad partner October 11, 2011 by Super User The lottery business has long been seen by business development guys as one of those sectors they’d love to crack the code on, and win some business – for the simple reason that lottery points of sale tend to be counted in the 1,000s, not the dozens or 100s. One of the ways in would …
New VW tears things up in digital, static and augmented reality OOH effort October 7, 2011 by Super User ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that also layers in mobile, augmented reality, online and social media. The campaign involves static and digital boards now running at Toronto’s Dundas Square (that city’s Times Square) promoting the 2012 VW …
Advertising as immersive apps for Digital OOH and retail October 7, 2011 by Super User Suppose when you wandered into the subway or were hanging out at a transit stop that a nearby poster, humping that day’s hottest new smartphone release, caught your eye. There would be a beauty shot of the phone, and some brief but excited text hammering its biggest selling point. You’d remember that, maybe, and when …
RIP Steve Jobs October 6, 2011 by Super User In early 1984 I wandered up to, I think, the 7th floor of the old Eaton’s department store building in Winnipeg and found my way into the area where they were, honest, selling computers back then. I was a newspaper reporter in the ’80s, and doing some freelance writing on the side. The computer at …
Milwaukee grocer gets in-store digital right October 5, 2011 by Super User I have a local grocer I prefer. The prices are a bit higher, but it’s not a madhouse, and I know enough to stay away on Mondays when the 2 ft/hour walker and cane crowd is in for the 65-plus discount. What drives me slightly nuts, though, is walking the aisles and seeing their ghastly …
