DSA Looking For Industry Excellence January 23, 2012 by Super User The Digital Screenmedia Association has put a call out for entries for its Industry Excellence Awards, which celebrate self-service, digital signage and mobile technology deployments across a bunch of vertical market segments. The DSA says it welcomes entries from all interested companies – both members and non-members. Categories: Technology (you can enter your project for …
Brazilian Mickey D’s Use Digital Signage For Staff Training January 23, 2012 by Super User The industry chatter around digital signage in the QSR sector is heavily focused on putting screens in place of printed menu boards, but there’s some interesting stuff happening in the so-called back of house. One of the Food and Beverage category finalists for the upcoming DSE 2012 Apex Awards is a partnership of Arcos Dourados Brazil (McDonald’s) …
Tech Blog Declares The Minority Report Moment Is Here (It’s Not) January 19, 2012 by Super User In what is an almost epic reach, Mashable is describing a trade show-bait thing put together by Razorfish and Microsoft, for NRF this week, as the arrival, finally, of that big, frighteningly invasive moment in the flick Minority Report when ad screens start beckoning Tom Cruise to engage and buy. This isn’t even close, and it’s …
Out Of Home Leads US Media Spend Growth January 19, 2012 by Super User Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the case, then it’s a good bucket to be in these days. Measured ad spend for OOH grew at three times the rate of any any other medium during the first three …
InfoComm Head Lemke Retiring January 19, 2012 by Super User The integrator and gear crowd that makes InfoComm a must-go trade show each year will know the name Randy Lemke. He’s the Executive Director and CEO of InfoComm International, and he’s just let the folks there know he’s heading for the bingo hall at the end of the year. Randal (Randy) A. Lemke, Ph.D., the Executive …
Tying Digital OOH To Daily Deals January 19, 2012 by Super User Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and year-in-review report with some interesting insights that would be useful to Digital OOH networks that partner these kinds of companies. Among the key findings covered within the report: The attrition rate …
DSF Formally Names New Board January 19, 2012 by Super User The Digital Signage Federation has announced its 2012 Board of Directors, with Alan Brawn of Brawn Consulting assuming the the Chairmanship and control of the launch codes. Bob Stowe of Wendy’s International is now the Immediate Past-Chairman. Phil Cohen of Care Media Holding Corp. is Vice-Chairman and Kim Sarubbi of Saddle Ranch Digital is Treasurer/Secretary. The …
MGM Grand Lights Up Huge Lobby Video Wall January 18, 2012 by Super User It’s really not that long ago when people in this sector were pretty giddy to even see a digital signage screen or two integrated into the back wall of a hotel reception desk. Now, with dropping prices and better technology, digital signage can BE the back wall. David Levin, the president of Four Winds Interactive, …
DSE Announces Content Award Finalists January 18, 2012 by Super User On the heels of announcing the Apex Award nominees for digital signage projects, the Digital Signage Expo folks have announced the finalists for its annual content awards. The awards “recognize originality in content applications tailored specifically for the many and varied global DOOH audiences. Nominees are content developers, whether advertising agencies, network operators or end …
PRN Acquires indoorDirect; Shuts Down Dallas HQ January 17, 2012 by Super User Premier Retail Networks has done what is billed as a joint venture but is, in reality, an acquisition and takeover of Dallas-based indoorDIRECT, which through its Restaurant Entertainment Network has screens in some 1,200 major brand QSRs in the United States. All the Dallas staff, where indoorDirect was based, have been bingo’d. Says the release: …
