Mixer Update: Sponsors and tickets January 30, 2012 by Super User It took all of three days to line up 10 sponsors and several technical partners for the upcoming Preset Group DSE Mixer. Thanks to all who responded so quickly, and apologies to those who sent me notes seconds after we closed off the list. It should be a great event and it is already coming …
MediaPost Digital OOH Forum Set For April 11 January 30, 2012 by Super User The annual MediaPost Digital Out-of-Home Forum and Awards has been fixed for April 11 in New York City. I’ve virtually attended the last two years via video stream but this year intend to be there bothering people in person. The agenda is still taking shape but the organizers are looking for entries for awards crossing 10 categories …
New Nielsen Numbers Boost Adspace’s Mall Proposition January 30, 2012 by Super User The Adspace Digital Mall Network is, I’m told, doing quite well in terms of media sales and that will owe to at least three key things – experience, footprint size and credible measurement. The largest in-mall digital advertising network in the U.S. has been around for a decade, and spends the money to get properly measured. …
Start-up Puts Digital Menu System On Smart TVs January 30, 2012 by Super User A small SF Bay-area firm has paired up with another local start-up to offer a digital menu board system that integrates with the Point Of Sale set-up and eliminates the need for a PC bolted on the back of the display. This system relies, instead, on the emerging wave of so-called smart TVs. Digital Menu …
Smart City Lights Up Smart Video Wall Network at LVCC January 27, 2012 by Super User I think I have been to at least a dozen trade shows of some kind or another at the Las Vegas Convention Center, and over that time seen a few stabs at digital signage ad and information networks in the public areas. It’s a big honking space, so much of what has been done to …
VeriFone Newest DPAA Member January 27, 2012 by Super User VeriFone Systems, Inc., which does ad screens in taxis and at gas pumps, has signed up as the newest member of the Digital Place-based Advertising Association (DPAA). “As we continue to grow our digital network presence it is increasingly important for us to have a seat at the table on matters of importance to the …
Dx3 Canada Impressions January 27, 2012 by Super User I took the commuter choo-choo (boy I do not miss that grind) yesterday into the heart of Toronto yesterday to catch day 2 of the Dx3 digital media conference. The event and crowd is a blend of online and mobile, with a few dabs of digital signage and digital out of home. First impression – …
UK Startup Builds Digital Signage Networking Into Power Sockets January 26, 2012 by Super User A lot of digital signage installs use WiFi, but the most stable, reliable way to connect networked media players remains hard-wired ethernet connections. That has meant pulling Cat5 or 6 cables all over the place, which can be a bear in terms of cost, time and hassle. Using the electrical infrastructure of a building (its …
Digital Signage Market Stats: Gerba Looks At The Actuals January 26, 2012 by Super User The very expensive reports that roll off the assembly line of research mills everyday – digital signage one day, bull semen the next – all highlight a BIG number that talks about the growth of a sector. There’s always the “Digital Signage will be a $19 gazillion dollar market by 2016” number that is abstract …
Preset Mixer 2012: We Go Old School In Las Vegas January 24, 2012 by Super User Ok, the details are set – The 3rd Annual Preset Group DSE Mixer is March 6th at the Golden Nugget on Fremont Street in downtown Las Vegas. The event is 5:30-8:30 PM in the Gold Diggers lounge at the famed Nugget, with an open-air patio-balcony that looks down on the street and up at the …
