Osmos and Advertima Link In-Store Analytics to Retail Media Buying in New Integration November 28, 2025 by John Berkovich Omnichannel retail media platform Osmos has integrated with in-store audience intelligence firm Advertima, aiming to connect physical-store behavior more directly with retail media planning and measurement. The integration combines Osmos’ retail media operating layer with Advertima’s computer-vision software, which analyzes foot traffic and shopper attributes in real time. Retailers are intended to use the combined …
Moment Factory Powers New Immersive Games Experience Inside Real Madrid’s Bernabéu Stadium November 28, 2025 by John Berkovich Real Madrid C.F. has introduced a new multimedia attraction inside the Santiago Bernabéu, transforming stadium corridors into a year-round interactive experience developed in partnership with Moment Factory. The installation, called Realmadrid Games, was produced with construction support from Acciona Living & Culture and is designed to broaden the venue’s entertainment offerings beyond match days. The …
LED Set to Overtake LCD in Corporate Meeting Rooms by 2029, Says Futuresource November 28, 2025 by John Berkovich Corporate meeting rooms are entering the next phase of a long-running display transition, with LED forecast to become the dominant display format by value within four years, according to newly published research from Futuresource Consulting. In a video briefing (available through registration) following the release of the firm’s latest global corporate professional displays report, Futuresource …
Interpublic Study Shows In-Store Media Has Always Been Powerful – Brands Just Haven’t Used It Properly November 27, 2025 by John Berkovich A new Interpublic Group–commissioned study suggests that in-store media isn’t experiencing a “resurgence” – it never lost influence, it was merely underused. Conducted with experiential agency Momentum Worldwide, the research positions the physical store as a critical intersection of technology, emotion, and human behavior, even as agentic commerce and AI-driven personalization reshape retail. Carly Johnson, …
Quantum-Generated Artwork Debuts on Bradford Media Wall in DooH First November 27, 2025 by John Berkovich Artwork created using quantum computing debuted on one of the UK’s largest digital canvases with a world-first film premiering on the Bradford Media Wall as part of the Bradford Quantum Hackathon. The 20-second experimental work, Quantum Splash, uses quantum algorithms to simulate the movement of water and is believed to be the first artwork created …
Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage November 27, 2025 by John Berkovich Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby displays and programmatic advertising options to theaters across the U.S. Positioned as “refined digital signage,” the platform is designed to replace aging, cumbersome systems, offering a streamlined workflow for high-traffic venues. …
UCL to Light Up Wilkins Building With Immersive Projection Show for 200th Anniversary November 27, 2025 by John Berkovich University College London will mark its bicentennial with an immersive sound-and-light production that will transform its Wilkins Building into a large-scale projection canvas next February. The event, titled UCL Illuminated, will run for three nights from February 11–13, 2026, and will use architectural projection mapping to turn the historic façade and surrounding Quad into a …
Doohclick Adds Quividi Audience Intelligence To Boost Trust and Transparency in DooH November 26, 2025 by John Berkovich Doohclick has integrated Quividi’s audience measurement technology into its global OoH and retail media ad management platform, giving media owners a direct pipeline to first-party audience data and verified attention metrics. Quividi, a France-based audience measurement platform regarded as a gold standard among premium DooH networks, measures more than two billion impressions across tens of …
Color-Changing Guitar Debuts as Cream and E Ink Open Preorders November 26, 2025 by John Berkovich Musicians have always worn their emotions on their sleeves — think Mick Jagger pushing away intrusive photographers in his younger days — now their guitars can, too. Cream Guitars has partnered with E Ink to open preorders for the Cream DaVinci, the world’s first commercially available color-changing guitar powered by E Ink Prism 3 display …
Shanghai Rolls Out New Smart Signage Installations – Well, sort of November 25, 2025 by John Berkovich This isn’t digital signage in the traditional sense. There are no playlists, no CMS, and no pixels that power these little structures that comprise a network called “Digital City Signage.” China Telecom’s Shanghai branch has unveiled these installations across the city to translate complex telecom concepts into simple visuals as part of Shanghai’s push toward …
