TransitScreen Lights Up Live Data-Driven Mass Transport Displays For Toronto Trial June 29, 2015 by Super User The City of Toronto has started a pilot with TransitScreen to try out a couple of real-time transportation displays in city-owned buildings. The TransitScreen displays tap into live, real-time transportation data – from TTC subways and buses to Zipcar and Bike Share Toronto – to hopefully give citizens a better shot at getting where they are going …
Live Posters Sense How Busy London Pubs Are; Nudges People In For A Pimm’s June 24, 2015 by Super User Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a …
QSRs, Digital Signage And The Internet Of Everything June 22, 2015 by ElenaLathrop Guest Post: Ron Gazzola, Samsung Putting the quick in Quick Service Restaurants, or QSRs, has owed a lot to the sensors and systems that are now the basis of what’s being called the Internet of Things. To get an order to a customer, without customer lines backing up, takes automation and smart devices that are driving …
DSrupted: Session Added On Digital Signage And The Internet Of Things June 10, 2015 by Super User The agenda is now pretty much rounded out for DSrupted, the annual conference that looks squarely at disruptive technologies in digital signage. I wanted a session on the Internet of Things, and needed it to be from someone who wasn’t going to just get up and talk about their device or process, and who could …
Video: Parallel Parking Help From A Curb-side Video Wall June 9, 2015 by Super User This is a clever campaign by Fiat run on a street in Frankfurt, Germany. To promote the parking assist technology that comes in the Fiat 500, a video wall was set up on a brick facade along a city street, with sensors watching cars that manipulated their way into an empty parking spot. The sensors …
Paper: How Digital Signage And IoT Plug Into Retail June 8, 2015 by Super User NY-based ComQi has posted a solid, deep look at how digital signage intersects with Internet of Things devices and data in retail sites. There are huge efficiencies to be gained when devices and data can collect, present and use real-time information in meaningful, actionable ways,” says the position paper. “Retailers grow more nimble because the …
How Live Data Delivers 9,640 Different Digital OOH Ad Messages June 8, 2015 by Super User Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being a marketing campaign now running in the UK and built around Microsoft’s Cortana – the Windows phone version of Siri or Google Now. The agencies behind the campaign created 241 distinct …
Visix Adds Client-Branded Smartphone App And Beacons For Wayfinding June 2, 2015 by Super User Atlanta-based Visix has added an interesting new element to its product offer aimed at corporate facilities and campuses – a brand-able wayfinding app for smartphones that can be tied to bluetooth low energy beacons. The app can be used as an extension of traditional kiosk-based wayfinding or as a stand-alone solution. “We’ve had great success providing …
Intel’s Compute Stick Gets Big Shoulder Shrug In Lab Testing June 1, 2015 by Super User The geeks at Engadget have put put one of Intel’s new Compute Sticks through testing, and come back with a resounding shoulder shrug. “The Compute Stick,” concludes the review, “shows that Intel can build an entirely new form of computing device, but it fails to prove why anyone would want one.” The technical testing put …
Projects: Pooch Follows Shoppers Around UK Mall Via Sensors May 29, 2015 by Super User This is a very clever marketing campaign, spotted in Digital Sign Age, to drive animal adoptions from a London shelter. Called Looking For You, the recent campaign used the digital screens at the Westfield Stratford City in London to run a series of triggered videos that gave some shoppers the sense a very cute little …
