Sidewalk Campaign Uses Digital Displays, Sensors To Shame Swedish Smokers January 18, 2017 by Dave Haynes A Swedish pharmacy chain, Apotek Hjärtat, is running a digital OOH campaign in that country that uses sensors and triggered content to needle and shame passing cigarette smokers. When someone on the street walks near the digital poster, cigarette lit, a smoke sensor picks that up and triggers a video file on the display’s player that …
How Advertising Will Evolve With Smart And Connected Cities January 10, 2017 by authortest Guest Post: Kenneth Brinkmann, Posterscope USA The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the …
Start-up Wants To Replace Stamped Metal License Plates With Smart Digital Displays January 9, 2017 by Dave Haynes A San Francisco-based company is showing an interactive digital license plate debuts today at the North American International Auto Show, which opened this week in Detroit. The rPlate is touted as the first upgrade in 125 years on license plates – a multi-functional display that can do things like DMV registration automation, hyper-local messaging, telematics and vehicle …
Intel Unveils Compute Card & Five New NUCs At CES January 7, 2017 by Dave Haynes A little lost in the blizzard of gadget announcements coming out CES in Las Vegas this week was word from Intel of a new family of NUC computers and a new credit-card sized computer moduls that could very conceivably plug into a flat panel display to use in digital signage. Intel was showing the propeller-head …
Quividi Adds Software Tool To Easily Pair Specific Digital OOH Ads With Specific Viewers December 15, 2016 by Dave Haynes The French firm Quividi has announced a big enhancement of its video analytics software suite – adding a new tool called VidiStudio that allows network operators and agencies to easily set up digital OOH ad campaigns that are tailored to the people looking at them. The scenario design, as it’s described, has a drag and …
TransitScreen Gets Into Outdoor Ad Business, Sorta, With New Fenway Billboard December 8, 2016 by Dave Haynes The guys at Washington, DC-based TransitScreen are trying out a very different spin on its community data displays – partnering on a large LED billboard in the shadows of Boston’s famed Fenway Park baseball stadium. The board on Lansdowne Street shows information on subway, commuter rail, and bus departure times near Fenway, along with what’s …
Forget Self-Checkout – Amazon Opens Checkout-Free Store In Seattle December 5, 2016 by Dave Haynes Amazon has opened what amounts to a neighborhood grocery near its Seattle headquarters that totally eliminates checkouts and cash registers, allowing people to walk in, grab what they want, and leave – the purchases all tracked through shopper smartphones and the cloud. The 1,800 sq. ft.Amazon Go store is now open as a test for …
Ebay Pop-Ups Use Face Pattern Tech To Determine Gifts You Really Want To Buy November 30, 2016 by Dave Haynes A two-day pop-up store on London’s Oxford Street, run by Ebay, is using face pattern detection technology to help Christmas shoppers what they really should buy and put under the tree for loved ones. The idea is that the biometrics tech – touted among other things as capable of measuring emotional responses – will …
Amazon Developing What Could Be Called A Home Digital Sign November 30, 2016 by Dave Haynes Amazon is developing a premium Echo-like speaker with a 7-inch screen, reports Bloomberg, that could function, among other things, as something of a home-based digital sign. The new device, reports Bloomberg, will have a touchscreen measuring about seven inches, a major departure from Amazon’s existing cylindrical home devices that are controlled and respond mostly through …
Smart Mirrors Hit Consumer Mainstream November 29, 2016 by Dave Haynes A Taiwan-based electronics firm has started shipping a $189 smart mirror aimed at the consumer market that looks like the sort of thing some mid-tier retailers would like to have at their cosmetic counters. The HiMirror is a 14-inch LCD panel embedded in a mirror enclosure and topped with an IP-connected camera that can do …
