Startup Uses Sensors, AI To Drive Real-Time Lineup Dashboards For Sports And Entertainment Venues August 10, 2017 by Super User A Detroit-based startup called Waittime has developed a data-driven, multi-screen platform aimed at improving the fan experience at sports and entertainment venues, by telling people where the washroom and concession lines are shorter. The company installs sensors in venue concourses, with the data they spit out interpreted using artificial intelligence to determine wait times. The …
IntuiLab’s New API Explorer Allows Mere Mortals To Tap Into Web Data And Services August 4, 2017 by Super User The technical side of IntuiLab’s new API Explorer is way over my head, but the general concept being floated by the French interactive software firm is pretty interesting – a way for software partners and end-user creative people to use web content and services without needing any programming chops. The API Explorer is part of …
How To Use Meeting Room Analytics For The Future Of Your Business July 21, 2017 by AdMobilize Guest Post: Neil Rieger, Signet Your workforce’s meetings are at the heart of your organization. They are where employees get together to collaborate and ultimately drive your company forward, possibly making them one of the most important aspects of your office environment. What goes on in your meeting rooms can tell you a lot about …
Sixteen:Nine Podcasts: Robin Carlisle, Framestore Labs July 12, 2017 by Super User Robin Carlisle is Global Head of Creative for Framestore Labs, a UK-based creative technology shop that specializes in making beautiful and cinematic real-time visuals. Framestore Labs is part of a larger company, Framestore, that has been doing amazing visuals for years. For example, that’s Framestore’s work in movies like Gravity, which somehow imagineers what happens …
Panasonic, TransitScreen Form Smart City Alliance June 27, 2017 by Super User Panasonic and TransitScreen have formed a strategic alliance that gives the North American wing of the Japanese tech company access to transport data to use in some of its smart city applications, marketed under a platform called CityNOW. The agreement, says a press release, will provide city residents and visitors with real-time transit and transportation information …
Data-Driven NYC Taxi Top Displays Tout EWR Being Faster Ride Than JFK June 19, 2017 by Super User United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). While JFK lays claim to being New York’s …
Real-Time Digital OOH Campaign Shocks Paris Jaywalkers June 5, 2017 by Super User This is a digital OOH advertising campaign that REALLY shows the potential and impact of using sensors, real-time connections and templates to custom-target a campaign down to individuals. In Paris, sensors at a busy crosswalk monitor pedestrian foot traffic and the red, amber or green state of the crossing lights. If a person crosses the …
Sixteen:Nine Podcasts: Rodolfo Saccoman, CEO/Founder of AdMobilize May 17, 2017 by Super User There’s nothing all that new about digital signage networks using video analytics to get some sense of what’s happening with audiences near screens, but AdMobilize is not just another company peddling the same old stuff. I spoke with CEO and Founder Rodolfo Saccoman about a product and service he says rolls up a wide range …
CIVIQ’s Gleeson On How Smart City Screens Are Covering Costs May 11, 2017 by Super User Here is the second part of a two-part Q&A session with digital signage veteran Brad Gleeson, now the Chief Commercial Officer at CIVIQ, on that company’s smart cities efforts in New York and beyond. The completed Q&A was provided to 16:9 by a Samsung agency, but they’re the sorts of questions I’d ask. I thought about it, and …
Skoda Nudges UK Getaways On Digital Bilboards, Using GPS, Real-Time Traffic Data May 10, 2017 by Super User Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech Republic automaker Skoda is marketing a new SUV in the UK by updating ads across 10 different out of home networks with journey times from the ad poster location to four …
