GSTV Partners With Gas Station Payments Tech Firm Invenco On Retail Media Offer October 1, 2024 by Super User The gas pump media firm GSTV has developed a retail media product and related services in partnership with a company that makes the payments technology for many of the gas stations across the U.S. – offering up what the companies call a unique, branded media experience. Engage Media Full-Service will offer fuel retailers the ability …
College Campus Food Delivery Robots Now Sport Ads On Cargo Boxes September 24, 2024 by Super User Some sort of advertising is slapped on everything from commuter trains, cube trucks and taxis, and all the way down to the cargo boxes on the rear of scooters, so it is no surprise that a company that does its deliveries by autonomous rolling robots sees an opportunity in advertising. Berkeley, CA-based Kiwibot, most known …
Look Ma, No Dongles! Screenshare Tech Firm Airtame Adds Virtual Version That Includes Digital Signage Platform September 20, 2024 by Super User A Danish company called Airtame has been making and marketing hardware dongles with supporting software that enables hybrid conferencing, screen sharing and basic workplace-focused digital signage. Now Airtame has started marketing a Virtual Airtame solution that takes the dongle out of the hardware mix, making it possible to do that stuff using a dedicated app. …
Ride-Hailing Service Uses Subway Data For DOOH Ads Suggesting Londoners Take A Cab Instead September 19, 2024 by Super User Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an agency working with a German ride-hailing service in London took a very different, cheeky and relevant approach: use public displays to show rides were available in the area when the London …
ITESMEDIA, Teleste Forge Strategic Partnership Aimed At Optimizing Passenger Information For Public Transport Systems September 16, 2024 by Super User The Montreal-area software and solutions firm ITESMEDIA has developed an interesting technical partnership with a Finnish company that streamlines information-sharing on public transport systems. The strategic partnership with Teleste is built around a solution called the Teleste Hub, which runs on on ITEStransit software platform. Teleste Hub, says PR, helps transport operators improve the passengers’ …
Hair Styling Tool Brand GHD Uses Lift-and-Learn Solution Powered By Bluefin, Nexmosphere Tech September 16, 2024 by Super User Retail-centric all-in-one display company Bluefin has an interesting case study online about helping a manufacturer get noticed in store, and thinking through the fine details to make the screens effective. Manufacturer GHD makes hair styling tools and competes in a many-many billions market for things that dry, curl or straighten hair, and the company decided …
Polish Media Company Mashes Up Sensors For What It Calls AI Screen September 16, 2024 by Super User The Polish digital OOH media company Screen Network has started branding its big media facade on the main entry to an urban shopping centre as AI Screen, referencing how it is using numerous sensors to shape and trigger content, and also measure audiences. There is nothing overly imaginative or new about outcomes like peddling ice …
Remember How Outdoor Displays Were Going To Locate And Manage Curbside Pickups During Pandemic? September 6, 2024 by Super User Readers may recall how at the height of the pandemic, there were some display technology companies suggesting retailers would be adding high-brightness outdoor totem displays in their parking lots to better guide and manage the process of mobile pick-ups – parking in assigned spots and staff sporting N-95 masks coming out to load up shoppers’ …
A Mind-Wobbling 3,357 FIDS Screens Being Upgraded At Istanbul’s Mega-Airport August 21, 2024 by Super User A staggering 3,357 55-inch LCD flight information displays are being deployed around Istanbul’s huge international airport over the next three years, evidently replacing what went in when the airport was built and then opened almost six years ago. It is more of an upgrade than a swap, with Vestel replacing the screens it put in …
Paris 2024 Cycling Track Was Projection-Mapped Before Big Races August 13, 2024 by Super User Withe the Olympics now over I am guessing the PR reins have been loosened for some of the companies that provided solutions for venues, and I came across a Panasonic Connect post on Linkedin about the cool use of projection mapping at the cycling venue. Panasonic was a global sponsor of the Olympics. The velodrome …
