DSE 2023 Mixer Sponsor Profiles: How TSI Touch Pushes The Possibilities On Interactive Technology November 21, 2023 by Super User The annual Sixteen:Nine networking mixer at DSE is back, set for Dec. 3rd in Las Vegas. It’s sold out, as usual, and we expect to have 350+ Digital Signage Experience attendees showing up for drinks, nibblies and lots of conversations and introductions. The event happens because of the terrific support of sponsors who help cover …
Boosting OOH Advertising Efficiency: The Power of Strategic Tech Integration November 6, 2023 by Satish Thiagarajan GUEST POST: Satish Thiagarajan, Brysa The realm of Out-Of-Home (OOH) advertising, with its illustrious history of billboards and digital displays, stands as a vibrant testament to the advertising world’s capacity for innovation and endurance. Yet, beneath its impressive facade, the industry contends with a host of operational challenges that stifle its full potential. The adoption …
Video: How AI-Based Computer Vision Generates Actionable Insights In QSR Drive-Thrus November 2, 2023 by Super User Computer vision solutions have been around for many years now, but the vendors haven’t always done the best job of marketing them or even explaining how they really work. The biggest issues have been mis-identifying their systems as facial recognition, which inflames privacy advocates (most of these systems don’t recognize individual faces, just patterns of …
Screenly Launches Hyper-Secure Power Bi App To Integrate Visualized Data Tools And Digital Signage October 18, 2023 by Super User There are numerous CMS software companies indicating in their features and benefits that their platforms have integrated with Microsoft’s popular and powerful business intelligence and data visualization tool, Power BI. I don’t have enough nerd in me to discern what’s the optimal way to go at this, but I asked Bristol, UK-based Screenly CEO Viktor …
LG, Samsung Announce Tech Partnerships Targeting Screens For Health Care Environments October 13, 2023 by Super User The two biggest pro display manufacturers active in the North American market made announcements this week that signal their interest in chasing the complicated but big scale opportunity of patient communications in health care environments. Both LG and Samsung made announcements Thursday about partnerships with technology companies that are specifically focused on health care – …
DPAA Conference – Start-up Response Point Shows Display Totem That Pairs Public Safety With DOOH Advertising October 12, 2023 by Super User One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round the US and Canada. The organization always does a good job, and I liked the location along the Hudson River, at Chelsea Piers. It looked packed in the presentation room, and …
In Praise Of Boring Digital Signage October 2, 2023 by Super User Giant, big dollar display installations tend to get a lopsided amount of attention in this industry, so I always like to point out that some of the best work being done borders of profoundly boring – because they’re jobs done with narrow but valuable purposes. My recent trip to the London, UK area involved no …
FEMA Asking Digital Signage Networks To Join Oct. 4th National Test Of Alert Systems September 19, 2023 by Super User The US Federal Emergency Management Agency is doing a national test of its Integrated Public Alert and Warning System (IPAWS) in early October, and asking digital signage network operators to help out with the testing. IPAWS provides authenticated, life-saving emergency messages through mobile phones, radio and TV and digital signage through the IPAWS All-Hazards Information …
When Data Integration Goes Bad: UK Air Traffic Chaos Monday Attributed To Ingested Data August 30, 2023 by Super User Integrating data sources from different management and operations systems is incredibly powerful and important in running relevant, timely messaging on digital signage networks, but ingesting data also has its perils – as experienced this week in the UK air transport system. Flights were delayed or cancelled at airports across the UK on Monday – stranding …
Dutch Cities Try Sensor-Triggered “Too Loud” Signs To Reduce Roadway Nuisance Noise August 17, 2023 by Super User The cities of Amsterdam and Rotterdam are testing a system that uses simple, low-rez digital signs along roadways to try to encourage motorists – particularly people with modified motorcycles – to reduce their noise impact. The program, running this summer, involves an audio sensor that triggers a message on the display that says, simply: “Too …
